Strength + Counterpoint

One strength of the cognitive approach is that it is…

Scientific

Cognitive psychologists rely on highly controlled ___________________ to gather data

Laboratory-based experiments

By controlling extraneous variables, researchers can establish _________________________ between environmental stimuli and behavioural responses eg. Inferring cognitive processes at work

Clear cause and effect relationships

Utilising ______________________________ means the studies have high replicability and researchers can check for consistent, reliable findings, and therefore credibility

Standardised procedures and objective measurements

However, this type of research can reduce both…

Internal and ecological validity