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total revenue (TR)
The amount a firm receives for the sale of its output (TR = P x Q)
total cost (TC)
The market value of the inputs a firm uses in production TC= FC+VC
Profit Equation
total revenue - total cost (TR-TC)
explicit costs
input costs that require an outlay of money by the firm (paying wages to workers) raw materials + rent + interest paid
implicit costs
Input costs that do not require an outlay of money by the firm (opportunity cost of the owners time) alternative job + forgone interest
Total Cost Formula
Explicit + Implicit costs
accounting profit
total revenue - total explicit cost
economic profit
total revenue - total costs (explicit and implicit)
accounting profit is greater than economic profit because...
accounting profit ignores implicit costs.
marginal product
the amount by which total cost rises if output increases by 1 unit
marginal product of labor
the change in output from hiring one additional unit of labor
Fixed Cost (FC)
do not vary with the quantity of output produced; incur even if production is zero;
Variable Cost (VC)
vary with the quantity of output produced;
diminishing marginal product
the property whereby the marginal product of an input declines as the quantity of the input increases
production function
the relationship between quantity of inputs used to make a good and the quantity of output of that good. (X) capital + (Y) labor = (Z) output
diminishing marginal product explains why, as a firms output increases ___
the production function gets flatter, while the total-cost curve gets steeper
Average Total Cost (ATC)
total costs divided by quantity of output
Average Fixed Cost (AFC)
fixed cost divided by the quantity of output
Average Variable Cost (AVC)
total variable costs divided by quantity of output
Marginal Cost (MC)
the change in total costs associated with a one-unit change in output
efficient scale
the quantity of output that minimizes average total cost
A firm is producing 20 units with an average total cost of $25 and a marginal cost of $15. If it increases production to 21 units, which of the following must occur?
Average total cost will decrease.
The government imposes a $1,000 per year license fee on all pizza restaurants. As a result, which cost curves shift?
Average total cost and average fixed cost
economies of scale
the property whereby long-run average total cost falls as the quantity of output increases
diseconomies of scale
the property whereby long-run average total cost rises as the quantity of output increases
constant returns to scale
the property whereby long-run average total cost stays the same as the quantity of output changes
If a higher level of production allows workers to specialize in particular tasks, a firm will likely exhibit ________ of scale and ________ average total cost.
economies; falling
Average Revenue (AR)
total revenue divided by the quantity of the product sold
Marginal Revenue (MR)
the change in total revenue from selling one more unit of a product
sunk cost
a cost that has already been committed and cannot be recovered. should be ignored when making decisions. You must pay them regardless. in the short run FC are sunk costs, so FC should not matter in the decision to shut down.
A competitive firm maximizes profit by choosing the quantity at which
marginal cost equals the price
A competitive firm's short-run supply curve is its ________ cost curve above its ________ cost curve.
marginal; average-variable
If a profit-maximizing, competitive firm is producing a quantity at which marginal cost is between average variable cost and average total cost, it will ________.
keep producing in the short run but exit the market in the long run
In the long-run equilibrium of a competitive market with identical firms, what are the relationships among price P, marginal cost MC, and average total cost ATC?
P = MC and P = ATC
In the short-run equilibrium of a competitive market with identical firms, if new firms are getting ready to enter, what are the relationships among price P, marginal cost MC, and average total cost ATC?
P = MC and P > ATC
Monopoly
a firm that is the sole seller of a product without close substitutes
natural monopoly
a type of monopoly that arises because a single firm can supply a good or service to an entire market at a lower cost than could two or more firms
price discrimination
the business practice of selling the same good at different prices to different customers
Some government grants of monopoly power are desirable if they
provide incentives for invention/ artistic creation
A firm is a natural monopoly if it exhibits ________ as its output increases:
decreasing ATC
what is the monopolists profit maximizing quantity of output determined by
the intersection of the MC curve and the MR curve.
For a competitive firm,
P = MR = MC
For a monopoly firm,
P > MR = MC
if a monopoly fixed costs increase, its price will ___ and its profit will ___
stay the same; decrease
Compared to the social optimum, a monopoly firm chooses
a quantity that is too low and a price that is too high
Price discrimination by a monopolist refers to charging different prices based on _______.
the consumers WTP
When a monopolist switches from charging a single price to practicing perfect price discrimination, it reduces _______.
consumer surplus
antitrust laws
laws that encourage competition in the marketplace
antitrust regulators are likely to prohibit two firms from merging if
the combined firm will have a large share of the market
If regulators impose marginal-cost pricing on a natural monopoly, a possible problem is that _______.
the firm will lose money and exit the market
Oligopoly
a market structure in which only a few sellers offer similar or identical products
game theory
the study of how people behave in strategic situations
collusion
secret agreement or cooperation
Cartel
a group of firms acting in unison
Nash Equilibrium
a situation in which economic actors interacting with one another each choose their best strategy given the strategies that all the other actors have chosen
Prisoner's Dilemma
a particular "game" between two captured prisoners that illustrates why cooperation is difficult to maintain even when it is mutually beneficial
dominant strategy
a strategy that is best for a player in a game regardless of the strategies chosen by the other players
The key feature of an oligopolistic market is that _________.
a small number of firms are acting strategically
As the number of firms in an oligopoly grows, the industry approaches a level of output ________ the competitive level and ________ the monopoly level.
equal to; more than
If an oligopoly does not cooperate and each firm chooses its own quantity, the industry will produce a quantity of output ________ the competitive level and ________ the monopoly level.
less than; more than
If an oligopolistic industry organizes itself as a cooperative cartel, it will produce a quantity of output ________ the competitive level and ________ the monopoly level.
less than; equal to
Two people facing the prisoners' dilemma may cooperate if they _______.
play the game repeatedly and expect noncooperation to be met with future retaliation
The prisoners' dilemma is a two-person game illustrating that _______.
even if cooperation is better than the Nash equilibrium, each person might have an incentive not to cooperate
predatory pricing
selling a product below cost to drive competitors out of the market
resale price maintenance
an agreement between a manufacturer and a distributor on the price at which a product will be resold
Bundling
grouping two or more products together and pricing them as a unit
Antitrust enforcement is controversial mainly because _______.
some business practices that seem anticompetitive may in fact have legitimate purposes
The Coase theorem suggests that __________ solve the problem of externalities in the absence of transaction costs.
private markets may
Fixed costs are incurred only if the firm produces a positive quantity of output true or false
false, fixed costs are incurred even if the firm produces nothing at all. variable costs are incurred only if the firm produces a positive quantity of output
Profit Maximizing Rule
MR=MC
shutdown
a short-run decision not to produce anything because of market conditions; Q=0 in the short run. if shut down in SR, must still pay FC
exit
a long-run decision to leave the market. If exit in LR, zero costs.
a firm should shut down if
TR
a firm should enter the market if
TR>TC; P>AtC
in competitive markets, choose Q where
Price = MC (because MR=P)
in monopoly choose Q where
MR=MC, and here P> MR=MC
deadweight loss is reduced with
price discrimination (consumer surplus taken by monopoly)
options for monopoly
regulate (utilities), break them up or do nothing
in an oligopoly profits are highest if they..
collude and act as a monopoly, but they have incentives to cheat.
when MC < ATC, ATC is ___
falling
when MC > ATC, ATC is ___
rising
For which pairs of goods is the cross-price elasticity most likely to be positive?
a. sheets and towels
b. bed frames and mattresses
c. pillows and blankets
d. quilts and comforters
D. quilts and comforters. the cross- price elasticity is positive for substitutes.
when a binding price floor is imposed, the quantity supplied exceeds the quantity demanded resulting in a surplus. (ex spaghetti sauce)
the demand curve for spaghetti sauce shifts to the left.
The size of the deadweight loss that results from a tax on cola is smaller, the _______.
less time cola sellers have to adjust to the tax.
The market demand curve faced by a competitive firm is ______, and it is ______ for a typical monopolist.
horizontal; downward sloping
Relative to a situation in which hotel rooms are not taxed, the imposition of a tax on hotel rooms causes the equilibrium quantity of hotel rooms to _______.
decrease, and the price buyers pay for hotel rooms increases.
Which of the following would likely have the least elastic supply?
a. Computers
b. Candles
c. Furniture
d. Beachfront land
d. beachfront land. the price elasticity of supply depends on the flexibility of the sellers to change the amount of the good they produce. it is almost impossible to produce more beachfront land, so it has the least elastic supply of the goods listed.
When a firm produces 875 units of output, the firm's average fixed cost is $0.28, the firm's average variable cost is $0.20, and the firm's marginal cost is $0.22. The firm's total cost of producing 875 units is _______.
420. The sum of the firm's average variable cost and average fixed cost gives the average total cost: $0.28 + $0.20 = $0.48. Total cost is average total cost multiplied by the quantity being produced: $0.48 × 875 = $420. Without additional information, marginal cost is not helpful in determining total cost.
absolute advantage
the ability to produce a good using fewer inputs than another producer
comparative advantage
the ability to produce a good at a lower opportunity cost than another producer
a negative externality occurs on a table when
social cost > private cost
positive externalities occur of a table when
private value < social value
shifts in the supply curve are caused by
input prices, technology, expectations, number of sellers
shifts in the demand curve
income, prices of related goods, tastes, expectations, number of buyers
elastic
refers to a market for a product or service that is price sensitive; that is, relatively small changes in price will generate fairly large changes in the quantity demanded, horizontal line (>1)
Inelastic
describes demand that is not very sensitive to price changes, vertical line (