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Non-sampling error
Any error in survey estimates not caused by sampling only a part of the population
Measurement error
Any deviation of the recorded answer from the truth in any direction
Measurement bias
Measurement error that is systematic in one direction
Selection bias
Part of the target population is missing from the data
Coverage error or non-response
Coverage error
The frame excludes (or double counts) some of the target population
Recall bias
Respondents misremember (e.g. income, age, etc grouping on round numbers)
Social desirability bias
Respondents answer in a way that looks good to the interviewer
Crime stats, hobbies etc.
Priming/ Question order-effect
Earlier questions change answers to later questions
Unreliable (proxy) respondents
A person answering for others who does not know the answer (e.g. earnings)
Attenuation bias
Classical measurement error in an X biases its coefficients toward zero
Imputation
Filling in missing values with plausible values
Cell-mean imputation
Replace missing values with the mean of respondents within the same cell (assumes MCAR within cell)
Shrinks variance and distorts correlations
Hot-deck Imputation
Replace a missing value with the actual value of a similar respondent (donor) in the same cell
Regression Imputation
Replace a missing value with the regression prediction from observed x’s
Inflates the x-y correlation (no residual noise)
Multiple Imputaiton
Create m > 1 completed datasets with random draws, analyse each, then combine.
Point estimates are the average over m estimates
Variance: within-imputation variance (average of m variances) + between-imputation variance (variance of the m estimates)
Why single Imputation understates uncertainty
It treats imputed values as if they were observed, ignoring the uncertainty about the true value
Mid-point estimation
Replace a bracketed earnings answer with the mid-point of the bracket