CONTEMP QUIZ 7Ps

marketing mix

It is a set of controllable elements used to deliver the right product to the right people, at the right time, and at the right price.

E. Jerome McCarthy.

Who introduced the 4Ps of Marketing in the 1960s?

Product, Price, Place, and Promotion.

What are the original 4Ps of Marketing?

People, Process, and Physical Evidence.

What are the additional 3Ps that expanded the 4Ps into the 7Ps?

products

A business changes the packaging and design of its product. What P is involved?

price

A store lowers the price of its products during a sale. What P is involved?

place

A business starts selling through an online store. What P is involved?

promotion

A company posts advertisements on social media. What P is involved?

people

Employees are trained to assist customers politely. What P is involved?

process

A restaurant improves its ordering and delivery procedure. What P is involved?

physical evidence

A café improves its packaging, logo, and store appearance. What P is involved?