BA1090 - Chapter 5 (Marketing to Organizations)

Business Marketing

Marketing products to firms, governments, or nonprofit organizations.

Industrial Markets

Firms that reprocess a product or service before selling it again.

Reseller Markets

Wholesalers and retailers that buy physical products and sell them without reprocessing.

NAICS

Provides common industry definitions to facilitate the measurement of economic activity.

Content Marketing

Keeps potential customers engaged by ensuring relevant, valuable content is available at touch points.

Derived Demand

Demand for industrial products and services that is driven by consumer demand.

Organizational Buying Criteria

Detailed specifications like price, quality, delivery schedules, and past performance.

Supply Partnership

Mutually beneficial buyer-supplier objectives to lower costs or increase value.

Buy Classes

The three types of buying situations: straight rebuy, modified rebuy, and new buy.

E-Marketplaces

Online trading communities that bring together buyer and supplier organizations.