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Drive (D)
Deprivation-related activation that energizes behavior.
Habit Strength (H)
Learned response tendency based on past reinforcement.
Incentive Value (K)
Motivational value of a reward that increases response vigor.
If reward magnitude increases but deprivation stays the same, what changes?
Incentive value (K) increases, increasing response vigor.
Positive Incentive Contrast
Increased responding when an outcome exceeds previous reward expectations.
Negative Incentive Contrast
Reduced responding when an established reward is decreased.
Hull-Spence Anticipatory Goal Response (rg)
Learned expectation of reaching a goal.
Hull-Spence Anticipatory Stimulus (sg)
Internal sensory feedback from rg that guides behavior.
Amsel's Frustration Theory
Persistence develops because frustration from nonreward becomes associated with continuing the response.
Mowrer's Emotional Signals
Anticipatory emotions generated by cues predicting positive or negative outcomes.
Relief (Mowrer)
Emotion experienced when an expected threat is removed.
Tolman's Cognitive Maps
Mental representations of environmental relationships that support flexible navigation.
Predictability in Motivation
Reliable signals reduce uncertainty and organize behavior.
Bindra's Incentive-Activation Model
Incentive cues can motivate behavior even without physiological deprivation.
Klinger on Meaningful Goals
Goals provide purpose and help organize identity.
Goal Disengagement Phases (Klinger)
Invigoration, primitivization, aggression, depression, recovery.
How can incentive cues contribute to addiction?
Reward-associated cues gain excessive motivational power and trigger craving.
Hedonic Value
The pleasure or unpleasantness associated with an experience.
How do pleasant experiences influence behavior?
They promote approach and repetition.
How do unpleasant experiences influence behavior?
They promote avoidance.
P.T. Young's Hedonic Sign Dimension
Whether an experience is pleasant or unpleasant.
P.T. Young's Hedonic Intensity Dimension
Strength of the emotional experience.
P.T. Young's Hedonic Duration Dimension
Length of time the emotion lasts.
Contact Receptors
Receptors such as touch and taste requiring direct interaction.
Distance Receptors
Receptors detecting stimuli before physical contact.
Motivational Role of Contact Receptors
Provide immediate evaluation of stimuli.
Motivational Role of Distance Receptors
Support anticipation and preparation before contact.
Optimal Stimulation Theory
People seek stimulation when bored and reduce stimulation when overstimulated.
Curiosity
Motivation to acquire information and understanding.
Sensation Seeking
Desire for novel, varied, or intense experiences.
Findings of Sensory and Social Deprivation Studies
Stimulation and social interaction are critical for development.
Contact Comfort
Comfort from physical softness and security that promotes attachment.
Why can attachment occur without feeding?
Contact comfort itself serves as a motivator.
Opponent-Process Theory
Repeated emotional experiences strengthen opposing emotional reactions.
Opponent-Process Theory and Substance Use
Relief from negative aftereffects motivates continued use.
Latent Learning
Learning that occurs without immediate reinforcement.
Tolman's View of Performance
Learned knowledge may not appear until incentives are introduced.
Lewin's Life Space
A person's perceived psychological environment.
Valence (Lewin)
Positive or negative attractiveness of a goal.
Competing Forces (Lewin)
Opposing motivational influences that create conflict.
Tension Reduction (Lewin)
Motivation to reduce psychological tension.
Expectancy-Value Theory
Motivation depends on both expected success and outcome value.
Rotter's Expectancy
Belief that a behavior will lead to reinforcement.
Rotter's Reinforcement Value
Desirability of a potential outcome.
Rotter's Behavior Potential
Likelihood of performing a behavior in a given situation.
Atkinson's Achievement Motivation Formula
Motive × Probability of Success × Incentive Value of Success.
Why are moderately difficult tasks often most motivating?
They balance probability of success and incentive value.
Why do people fearing failure choose very easy tasks?
Failure is unlikely.
Why do people fearing failure choose nearly impossible tasks?
Failure reflects less on personal ability.
Weiner's Locus Dimension
Whether a cause is internal or external.
Weiner's Stability Dimension
Whether a cause is stable or unstable over time.
Weiner's Controllability Dimension
Whether a cause can be controlled.
Internal, Unstable, Controllable Example
A student's preparation effort before an exam.
Ajzen's Attitudes
Evaluation of a behavior.
Ajzen's Subjective Norms
Perceived social expectations.
Ajzen's Perceived Behavioral Control
Perceived ability and opportunity to perform a behavior.
What is the Intention-Behavior Gap?
When intentions fail to result in action.
Ways to Reduce the Intention-Behavior Gap
Action plans, reminders, backup plans, and reducing barriers.
Social Loafing
Reduced effort when individual contributions are not identifiable.
How can Social Loafing be reduced?
Accountability, clear responsibilities, and feedback.
Heider's P-O-X Model
Theory explaining balanced and imbalanced relationships among person, other, and object.
How is imbalance restored in Heider's model?
By changing an attitude or relationship.
Cognitive Dissonance
Psychological discomfort caused by inconsistency between beliefs and behavior.
Three Ways to Reduce Cognitive Dissonance
Change behavior, change beliefs, add justifying cognitions.
Induced Compliance Effect
Acting against beliefs with little external justification can increase attitude change.
Effort Justification
Tendency to value outcomes more when significant effort was required.
Postdecisional Dissonance
Discomfort after making a difficult choice.
Selective Exposure
Seeking information that supports existing beliefs while avoiding contradictory information.
Cognitive Dissonance vs. Self-Perception Theory
Dissonance involves discomfort; self-perception involves inferring attitudes from behavior.
Social Facilitation
Improved performance on well-learned tasks in the presence of others.
Social Inhibition
Worse performance on difficult or unfamiliar tasks in the presence of others.
Dominant Response
Most likely response in a given situation.
Informational Conformity
Conforming because others are seen as a source of accurate information.
Normative Conformity
Conforming to gain approval or avoid rejection.
Factors That Increase Conformity
Unanimity, larger group size, and ambiguity.
Conformity
Matching behavior to a group's behavior.
Compliance
Agreeing to a request.
Obedience
Following orders from an authority figure.
Steps of Bystander Intervention
Notice, interpret, take responsibility, know how to help, act.
Diffusion of Responsibility
Reduced likelihood of helping when others are present.
How can diffusion of responsibility be reduced?
Assign a specific person to help.
Addiction and Learned Incentive Cues
Reward-associated cues trigger craving and dominate attention over other goals.