Ad Sales Unit 01 - The business in plain English

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8 Terms

1
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Advertiser

The company paying to promote its product; also brand or client

2
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Agency

The firm buying advertising on the advertiser's behalf; the buyer

3
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Campaign

One advertiser's coordinated advertising effort over a period

4
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CTV

Connected TV: an internet-connected television

5
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Digital

Internet-delivered advertising: streaming, web, apps, CTV

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Inventory

Ad space a seller has the right and ability to sell

7
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Linear

Traditional scheduled television: broadcast and cable

8
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Publisher

The digital-side term for the seller