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Nominal Scales
When numbers are used as names that correspond to a specific category.
EX: Survey on Eye Color
Ordinal Scale
Numbers that correspond to categories that can be ranked on characteristics and traits (value).
EX: Class Rank
Broad categories; the difference between participants is not known
Interval Scale
Equal distant measurements with no definite zero
EX: Temperature in Fahrenheit
Distance between each unit is EQUAL
Ratio Scale
True zero measurements that indicate consistent differences between values
EX: Number of trips to the beach this year
Can be weight, height, speed, time…
Ratio comparison between two points can occur as well
Descriptive statistics
summarizing, describing, and understanding the data collected.
Inferential statistics
used to make predictions and draw conclusions about an entire population
Representative samples
accurately reflect the characteristics of their population.
Scientific method
Test a theory by making observations in a systematic and unbiased manner.
Develop a theory
Specify the hypothesis
Test the prediction with systematic observations.
Systematic
Methodical in procedure or plan.
Systematic Observations
following a specific procedure or plan for collecting the data.
The same outcome should occur despite variability in participants or settings.
Representative Observations
representative sample of participants and a representative sample of their behaviors.
must be systematic and numerous enough to capture the diversity
and typical patterns of behavior.
Theory
One or more statements that help us to describe, predict, and control the world
around us.
Falsifiable
A statement that can be tested
Can be shown to be false or true
Scientific Theory
Only theories that are falsifiable are considered scientific.
A theory would not be considered a scientific theory if it could not be tested
Operational Definition
Specifies how something will be measured
EX: height, happiness
Measurement Validity
The operational definition truly measures what it is intended to measure
Measurement Reliability
Multiple measurements all provide the same result
Hypothesis
A specific prediction
The hypothesis is stated in future tense
written using operational definitions.
Variable
Can have more than one value
EX: Body temperature: Degrees Fahrenheit
Dependent Variable
What the researcher measures (Dependent on the x-axis variable)
—> Determined by the participant
EX: Happiness: Score on the happiness scale
Independent Variable
What the researcher manipulates (Independent of the y-axis—can be manipulated)
—> Determined by the researcher
EX: Exercise: 0 vs. 60 minutes
Subject Variable
A characteristic of the subjects used to divide the participants into groups
EX: Age: 20 years old vs. 50 years old (Cohorts)
Constant
A value that the researcher wishes to keep the same for everyone
Null Hypothesis
This is the hypothesis that the researcher wishes to reject
The null hypothesis specifies that random chance is the explanation for any observations – either differences observed between groups or relationships measured between variables.
Even if the null hypothesis is true, we do not expect all groups to be exactly equal, or the relationship between variables to be exactly zero.
Research Hypothesis
A prediction, written in future tense and using operational definitions.
Specifies what we expect to observe if the theory is correct
EX: a real difference between groups or a relationship between variables
Mutually Exclusive
No overlap – only one outcome is possible
EX: heads or tails on a coin flip
Systematic
Methodical in procedure or plan.
Survey
A list of questions that the participant answers
Correlational Research
The researcher states a prediction about the relationship between two variables before collecting any research data
SAT score and college GPA
Experiment
An experiment is the only research method that enables a person to determine a
cause-and-effect relationship.
Start with at least two equivalent groups of participants
Manipulate at least one aspect between the two groups
Observe whether the manipulation had an effect.
Treatment Group
The treatment group receives the treatment, meaning that they attend the study workshop.
Control Group
The control group represents those participants not receiving the treatment.
Confound
An alternative explanation for the research results.
occurs whenever something other than the independent variable can account for the
results of an experiment.