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behaviourist approach
behaviour is learned through interactions with the environment
focuses on classical and operant conditioning which explains how behaviour can be acquired and maintained
only study observable and measurable behaviour - more scientific approach
believed psychology should identify general laws of behaviour that could be objectively tested and replicated
assume same basic learning principles apply to both animals and humans - animals can be used in behaviourist research to investigate learning and behaviour
classical conditioning
learned through association
before conditioning: UCS produces UCR
during conditioning: NS repeatedly paired with UCS to produce an UCR
after conditioning: NS become CS which produces CR
Pavlov (1927) classical conditioning
before conditioning: UCS of food naturally produced a UCR of salivation - bell was an NS because it didn’t naturally produce salivation
during conditioning: NS (bell) was repeatedly paired with the UCS (food) causing salivation (UCR)
through repeated parking the dogs made a connection between the bell and food
after conditioning: bell became CS and produced salivation (CR) even when food wasn’t present
features of classical conditioning
extinction: occurs when CS if repeatedly pressed with UCS causing CR to gradually disappear
spontaneous recovery: occurs when an extinguished CR returns after a period of rest
generalisation: occurs when stimuli similar to CS also produce conditioned response - eg. dog conditioned to salivate to one beer may also salivate to other bells of different pitches
operant conditioning
learning through consequences of behaviour
reinforcement increases likelihood of behaviour being repeated
punishment decreases likelihood of behaviour being repeated
types of reinforcement
positive reinforcement
negative reinforcement
both increase behaviour
positive reinforcement
adds something pleasant after a behaviour
increase likelihood of behaviour being repeated
eg. completing homework = receiving praise
skinner’s box (1938) - positive reinforcement
investigated positive reinforcement using a skinner box
placed rats in a skinner box with a lever and food dispenser
when a rat accidentally pressed the lever food was released
over time rats learned to press lever more often because their behaviour was positively reinforced with food
demonstrated positive reinforcement - addition of food increased likelihood of rat pressing lever again
negative reinforcement
removes/avoids something unpleasant after a behaviour
increases likelihood of behaviour being repeated
eg. completing homework = avoids detention
skinner’s box (1938) - negative reinforcement
investigated negative reinforcement using a Skinner box
rats placed in box where they receive an electric shock
when rat pressed lever the electric shock stopped
over time rats learnt to press lever more frequently as it meant the unpleasant stimulus would be removed
demonstrated negative reinforcement - removal of electric shock = increased likelihood of rat pressing lever again
skinner (1948) - pigeon study
placed pigeons in a Skinner box and used food as positive reinforcement
gradually reinforced behaviours that became closer to desired behaviour (eg. turning in circles, pecking a disc) using successive approximation to shape pigeons behaviour
pigeons could be trained to perform complex behaviours - behaviour can be shaped through reinforcement
behaviourist approach strength - highly controlled & objective research methods
behaviourists often use lab experiments - extraneous variables = carefully controlled so its easier to establish cause and effect relationships
standardised procedures - studies can be replicated to check if same findings are obtained again which increases reliability of evidence
behaviour is directly observable and measurable - reduces risk of subjective interoperation by researches
overall: behaviourist approach has strong scientific credibility which increases validity of its explanation of behaviour
behaviourist approach strength - led to effective treatments
eg. systematic desensitisation uses classical conditioning to gradually replace association with phobia stimulus and fear with a more positive response
repeatedly exposing person to phonic stimulus when relaxed the original fear response is gradually extinguished - helps manage phobias and allows people to return to everyday lives (eg. work)
overall: behaviourist approach has practical usefulness as its principles can be successfully sued to change behaviour and improve people’s lives
behaviourist approach weakness - environmentally deterministic
oversimplification - same behaviour can have other causes
eg. phobias can be explained using classical conditioning but biological approach suggests some people may have a genetic predisposition to developing fears (genes may make them more vulnerable to developing a phobia)
focusing only on environmental learning may overlook other important influences on behaviour
overall: behaviourist approach may provide an incomplete explanation of human behaviour
behaviourist approach weakness - evidence comes from non-human animals
eg. pavlov studied dogs in research into classical conditioning, skinner used rats and pigeons to investigate operant conditioning
evidence that conditioning can influence behaviour but difficult to generalise findings to humans as they have more complex cognitive processes and social influences
overall: research mainly based on animals has limited generalisability which reduces validity of behaviourism as explanation of human behaviour