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PESTLE Model
a framework that categorizes and analyzes an important set of external factors that might impinge upon a firm.
Political Factors
processes and actions of government bodies that can influence the decisions and behavior of firms
Economic Factors
in a firm's external environment are largely macroeconomic, affecting economy-wide phenomena.
growth rate
a measure of the change in the amount of goods and services produced by a nation's economy
levels of employment
Growth rates directly affect this
interest rate
the amount that creditors are paid for use of their money and the amount the debtors pay for that use
price stability
the lack of change in price levels of goods and services (rare)
Inflation
when there is too much money in an economy, we tend to see rising prices
Deflation
a decrease in the general level of prices
currency exchange rate
determines how many dollars one must pay for a unit of foreign currency
sociocultural factors
a society's cultures, norms, and values
Technological Factors
application of knowledge to create new processes and products
ecological factors
broad environmental issues such as the natural environment, global warming, and sustainable economic growth
Legal Factors
official outcomes of political processes as manifested in laws, mandates, regulations, and court decisions
Industry Effects
firm performance attributed to the structure of the industry in which the firm competes
Firm Effects
firm performance attributed to the actions managers take
industry
a group of incumbent companies that face more or less the same set of suppliers and buyers
Industry Analysis
A method to (1) identify an industry's profit potential and (2) derive implications for a firm's strategic position within an industry.
strategic position
a firm's strategic profile based on the difference between value creation and cost (V-C)
Five Forces Model
A framework that identifies five forces that determine the profit potential of an industry and shape a firm's competitive strategy.
Threat of Entry
the risk that potential competitors will enter an industry
Entry barriers
obstacles that determine how easily a firm can enter an industry and often significantly predict industry profit potential
economies of scale
cost advantages to manufacturers that accrue from high-volume production, since the average cost of production falls with increasing output
network effects
the value of a product or service for an individual user increases with the number of total users
switching costs
incurred by moving from one supplier to another
capital requirements
describe the "price of the entry ticket" into a new industry
Power of Suppliers
the bargaining power of suppliers captures the pressure that suppliers place on industry profitability
Power of Buyers
pressure an industry's customers can put on producer's margins in the industry by demanding a lower price or higher product quality
Threat of Substitutes
the idea that products or services available from outside the given industry will come close to meeting the needs of current customers
Rivalry among existing competitors
the intensity with which companies within the same industry jockey for market share and profitability
competitive industry structure
Elements and features common to all industries, including the number and size of competitors, the firms' degree of pricing power, the type of product or service offered, and the height of entry barriers.
strategic commitments
firm actions that are costly, long-term oriented, and difficult to reverse
exit barriers
obstacles that determine how easily a firm can leave an industry
complement
a product, service, or competency that adds value to the original product offering when the two are used in tandem
complementor
a company that provides a good or service that leads customers to value your firm's offering more when the two are combined
Co-opetition
cooperation by competitors to achieve a strategic objective
industry convergence
a process whereby formerly unrelated industries begin to satisfy the same customer need
strategic group
the set of companies that pursue a similar strategy within a specific industry
strategic group model
a framework that explains differences in firm performance within the same industry
mobility barriers
industry-specific factors that separate one strategic group from another