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Bumps on the skull
Tell us nothing about the brain’s underlying function.
Different brain parts
Control different aspects of behavior.
Biological psychologists
Use advanced technologies to study links between biological and psychological processes.
Biopsychosocial approach
Integrates biological, psychological, and social-cultural levels of analysis.
Neuroplasticity
The brain's ability to change and build new pathways in response to experiences.
Selective lesioning
The process of destroying tiny clusters of brain cells to observe effects on function.
EEG (electroencephalogram)
An amplified readout of brain waves measuring electrical activity in neurons.
MEG (magnetoencephalography)
Measures magnetic fields produced by brain's electrical activity.
CT (computed tomography) scan
Examines the brain using X-ray photographs to reveal damage.
PET (positron emission tomography)
Depicts brain activity based on the consumption of glucose.
MRI (magnetic resonance imaging)
Uses strong magnetic fields to create detailed pictures of soft tissues in the brain.
Ventricles
Fluid-filled areas in the brain.
fMRI (functional MRI)
Reveals brain function and structure by detecting blood flow.
fNIRS (functional near-infrared spectroscopy)
Uses infrared light to identify brain activity.
Neuromarketing
An application that often falls under the concept of neurohype.
All human experience
Is brain-based.
Neurons in brain and spinal cord
Usually do not regenerate after being severed.
Specific brain functions
Seem preassigned to particular areas.
Child's brain plasticity
The younger the child, the greater the chance the remaining hemisphere can take over functions.
Neurogenesis
The process of producing new neurons.
Left hemisphere damage
Can impair reading, writing, and understanding languages.
Right hemisphere damage
Has less visibly dramatic effects on behavior.
Corpus callosum
Connects the two hemispheres of the brain and carries messages between them.
Severed corpus callosum
Prevents information sharing between hemispheres.
Split-brain surgery
Results in two separate minds within one individual.
Split-brain patient mind metaphor
Resembles a river branching into separate streams.
Left hemisphere language skill
Is skilled at making quick, literal interpretations of language.
Mental gymnastics of the left hemisphere
Rationalizes reactions it does not understand.
Conscious left hemisphere role
Acts as an interpreter constructing explanations.
Perceptual task brain activity
Often reveals increased activity in the right hemisphere.
Task performance brain activity
Usually increases in the left hemisphere during speaking or calculations.
Speech control location
Is in the left hemisphere.
Right hemisphere functions
Excel at making inferences and modulating speech.