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Absolute Threshold
Minimum stimulus energy needed to detect a particular stimulus 50% of the time
Signal Detection Theory
Theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise)
Perception
Process by which our brain organizes and interprets sensory info, enabling us to recognize objects and events as meaningful
Bottom Up Processing
Info processing that begins with sensory receptors and works up to the brain’s integration of sensory info
Top Down Processing
Info processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience
Transduction
Conversion of one form of energy/chemical to another form of energy
Psychophysics
Study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them
Subliminal
Signals below one’s absolute threshold for conscious awareness
Priming
Activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response
Framing
The way on issue is posed; often intentionally/consciously
Difference Threshold
The minimum difference between two stimuli required for detection 50% of the time
Weber’s Law
Principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage, rather than amount
Sensory Adaptation
Diminished sensitivity as a consequence of constant stimulation
Wavelength
Distance from the peak of one light wave to the peak of the next
Hue
Dimension of color that is determined by the wavelength of light
Amplitude
Height of wave
Intensity
Amount of energy in a light wave which influences what we perceive as brightness
Accommodation
Process by which the eye’s lens changes shape to focus images of near or far objects on the retina
Myopia
Nearsightedness
Hyperopia
Foresightedness
Young-Helmholtz Trichromatic Theory
Theory that the retina contains three different types of color receptors (red, green, blue), when stimulated in combination, can produce the perception of any color
Opponent Process Theory
Theory that opposing retinal processes (red-green, blue-yellow, white-black) enable color vision
Afterimages
Visual illusion that continues to appear in your vision after the original light or image is gone