Module 17: Communication & Media

Flashcards on Module 17

What is media?

A collection of different channels of communication.

What is print media?

Media created by putting ink on paper. Today, it can also be digital.

What are examples of print media?

Books, magazines, newspapers, billboards, and the Gutenberg printing press.

What is sound media?

Media that uses recorded or live sound. It began with Edison’s phonograph.

What are examples of sound media?

Recorded music, audiobooks, podcasts, live events, ambient noises, and radio.

What is image media?

Media that combines sound and visual images.

What are examples of image media?

Movies, documentaries, animated films, blockbusters, broadcast TV, cable TV, and streaming.

What is electronic and social media?

Media that relies on Internet technology.

What are examples of electronic and social media?

Search engines, blogs, social networks, media sites, microblogs, instant messaging, and texting.

What is media convergence?

The increasing connection between media content and communication technology.

What are mass communication theories?

Explanations and predictions connecting mass media to our personal lives, culture, and society.

What is selective exposure?

We choose messages that match our vaules and avoid messages that disagree with them.

What is uses and gratifications?

We choose media to satisfy four basic needs.

What are the four needs in uses and gratifications?

1. Information

2. Personal identity

3. Social integration

4. Entertainment

What is agenda-setting theory?

Media influence what people think about by choosing which topics receive attention.

What is framing theory?

Media influence how we think about a topic and what we think should be done about it.

What are the eleven framing elements?

1. Headlines

2. Subheads

3. Photos

4. Photo captions

5. Leads

6. Source selection

7. Quotes selection

8. Pull quotes

9. Logos

10. Statstics and charts

11. Concluding statements and paragraphs

What is cultivation theory?

Heavy television viewers may develop a distorted view of the world.

How do media messages affect the economy?

Through advertising, coupons, and product placement.

How do media messages affect politics?

Through presidential addressesm fireside chats, debates, and political advertising.

How do media messages affect health and wellness?

Through health campaigns, violence awareness, and desensitization theory.

What is media oversight?

Ways of monitoring media, including the Fedearl Communications Commission (FCC).

What are examples of media oversight?

Equal time rule, Telecommunications Act of 1996, V-chip, and Fairness Doctrine.

What is media activism?

Taking action to influence or improve the media.

What are movie and television programming guidelines?

Rules and guidelines that help organize and rate media content.

What are examples of movie and TV programming guidelines?

Mainstream media, alternative media, movie rating system, and TV parental guidelines.

What is media literacy?

The abilitiy to understand question, and think critically about media messages.

How can you improve media literacy?

Recognize the message form, separate the message from the messenger, and consider the source.

What else helps improve media literacy?

Understand media limitations, watch for bias, and become a media activist.

Who was Johannes Gutenberg?

A German publisher who invented the printing press in the 1440s.