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Semester 1: September 2026 starting
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Define an economic good
A good or service that requires limited resources and creates value for someone
Define economic activity
The use of scarce resources to produce, exchange and distribute goods and services
Define management
The set of decisions through which people acquire, allocate, and integrate resources to create value
Why do organisations matter?
They make it possible to accomplish things that individuals could not do alone
Give reasons why organisations matter:
RSSCC
Risk - large projects require sharing risk across multiple investors
Scale - too large for one individual to ever accomplish (e.g. one person couldn’t deliver 1M amazon packages)
Specialization - different people know different things (one person cant be lawyer + engineer + accountant)
Coordination - interdependent tasks need alignment (e.g. engineer designs a car, factory builds it. an organisation provides rules, communication systems to make sure everyone’s work fits together)
Continuity - the activity must survive beyond individuals (organizations allow activities to continue over time even as the individual people swap out)
What is the business firm QUESTION MARK GO BACK TO SLIDES WHAT ABOUT HTE PROFIT MOTIVE? COULDNT THIS ALSO DESCRIBE NON PROF AND STATE?
A legal entity engaged in the production of economic goods and services
What four main resources do individuals contribute to the business firm?
Work
Capital
Knowledge
Time
Why is a firm known as also a human system?
Because a firm exists because people bring different resources and decisions into one organized system
What are the different types of people involved in a firm and what do they contribute?
Employees: skills, effort, ideas
Managers: decisions, coordination
Partners: knowledge, access, technology
Investors: capital, patience
Founders: initiative, risk, purpose
EMP IF… ur one of the different types of people involved in a firm #employed
What are the ‘partners’ to a firm?
The co-owners who share the losses, ownership, management reponsibilities and profits of a firm
loml? nah loml -P. dats the grind. lom-reroute-p. to make partner you cant find the loml u would get lomped
What does a firm coordinate?
A firm brings resources (people, capital, knowledge, technology) together that would otherwise remain separate

What are the three types of firms?
Business firms
Non-profits
State/public organisations
Many organisations coordinate resources and produce services without being business firms.
What does a business firm do?
Produce goods/services for profit
(profit distribution possible)
What is profit distribution?
The way a business allocates its net earnings to its (POS) partners, owners or shareholders instead of keeping the money inside the company.
capitalist POS…
What does a non-profit do?
Produce goods/services without profit distribution. They are private and mission-driven.
(e.g. WWF and Bocconi)
What does a state/public organisation do?
Provides services, regulates, stabilises economic activity
(public authority: e.g. the EU)
What are the four forms of a firm?

What is a partnership?
A business owned and managed by two or more partners
Advantages of a partnership:
Simple: cheap and fast with minimal paperwork
Trust-based
Direct control + Fast decision-making
Disadvantages of a partnership:
Profit and control are split among partners
Partners bind each other + Personal liability extends beyond investments
Partners are personally responsible for all business debts and legal actions
Difficult to scale (next flashcard)
Lack of continuity
A general partnership can dissolve / face instability upon the death/withdrawal of a partner
Why is a partnership difficult to scale up?
Partnerships cannot issue stock to publicly raise capital
Larger businesses face more exposure. This means taking on risk, which partners may resist because their personal assets remain fully exposed
A business model built entirely on the personal dynamics of 2-3 people can break when introducing middle management / new departments and locations
When does a partnership work best?
Few people
High trust
Low complexity
Limited risk
Why would a large global firm be better run as a corporation than a partnership?
It needs:
Large amounts of capital
Limited liability
Continuity: Stable ownership beyond individual people
Formal decision-making structures
Ability to scale across countries
Why do corporations prevail?
Can pool capital: many investors can finance large operations
Survive over time: as the organisation can continue beyond founders
Limited risk: Shareholders risk invested capital, not personal wealth
Decision-making: clear rules for decisions when ownership is shared
What are the four core features of the corporation?
Legal personality: can own assets, contracts, debts
Limited liability: shareholders risk their investment and no more
Transferable shares: ownership can move
Centralised management: managers run the firm
What do corporations solve?
Scale
Capital accumulation
Continuity
Risk sharing
What do corporations make necessary? (the trade-off)
Control problems
Accountability issues
Governance needs
Stakeholder tensions
What is firm purpose?
Definition of why the firm exists beyond simply “making money” - outlines to whom, or what, the firm should be responsible
Why firm purpose?
Gives the firm direction
Supports decision-making
Builds trust with stakeholders
How can purpose help profits?
When a company truly understands and expresses its prupose, it functions with the focus and strategic discipline that drive long-term profitability
What are the two distinct approaches to firm purpose?
Stakeholder theory of the firm
Shareholder theory of the firm
What is stakeholder theory of the firm?
The prupose of a firm is to serve all stakeholders, including shareholders
What is stakeholder theory of the firm?
The purpose of a firm is to serve shareholders (only)
Define stakeholder
Persons and groups that affect, or are affected by, an organization’s decisions, policies, and operations
Define shareholder/stockholder
Individuals or organizations that own shares of a company’s stock - they ‘own’ the company
Define stake
Interest or claim on a business enterprise
Purpose, obligations, and priority of interests by the Shareholder theory of the firm:
Purpose: to make profits/serve shareholder’s interests
Managers and board of directors have obligations to shareholders only
Priority of interests: Owner’s interests take precedence over others’ interests
Purpose, obligations, and priority of interests by the Stakeholder theory of the firm:
Purpose: to create value for society/serve all stakeholders’ interests - create other kinds of value in addition to profit
Obligations: Managers and BOD have obligations to all stakeholders, and accountability is towards key shareholders
Priority of interests: All stakeholders’ interests must be taken into account
Who developed the shareholder theory?
Milton Doctrine: stated the ‘social’ responsibility of firms is to increase its profits
Who developed the stakeholder theory of the firm?
Edward Freeman: stated business can be understood as a system of how we create value for stakeholders
What are the two main pairs of types of stakeholders?
Market v.s. Nonmarket
Internal v.s. External
Define market stakeholders
Stakeholders who engage in economic transactions with the company
Define non-market stakeholders
Stakeholders who do not engage in economic transactions with the company but are nonetheless affected by or affect its actions
Give some examples of stakeholders in a businesss firm:
Employees
Customers
Shareholders
Suppliers
Governments
Creditors
Define internal and external stakeholders
Internal: Stakeholders who are employed by the firm
External: Stakeholders who are not employed by the firm
Employees are the main internal, and there is some debate on whether shareholders are internal too.
What are the core arguments of the stakeholder theory of the firm?
Descriptive: Managers direct their energies toward all stakeholders, not just owners
Instrumental: Good relationships are a source of value for the firm (e.g. cared-for employees work harder)
Normative: Any individual, who makes a contribution, or takes a risk, has a moral right to some claim on the corporation’s rewards
What does stakeholder analysis consist of:
(1) The identification of relevant stakeholders and (2) understanding their interests and the power they have to assert their interests
What are the 4 key questions of stakeholder analysis?
Who are the relevant stakeholders?
How are coalitions likely to form? (??)
What are the interests of each stakeholder?
What is the power of each stakeholder?
Define stakeholder coalition
(Temporary) alliance by stakeholders who share interests
What is stakeholder interests and give some examples
The nature of each group’s stake.
Employees: fair compensation
NGO: Protect environment
Customers: Good quality at fair price
Sharehodlers: Dividends

Define stakeholder power
Ability to use resources to make an event happen or to secure a desired outcome
What types of power can stakeholders have?
Voting power (usually shareholders)
Economic power (suppliers, customers, employees(e.g. trade union))
Legal power (shareholders)
Political power (governments)
Informational power - access to valuable data (customers, activists (?), etc)
What are the two types of shareholders?
Individual
Institutional
Who are individual investors
People who directly own stock shares issued by companies (aka “main street” investors)
Who are institutional investors?
Pensions, mutual funds, insurance companies and university endowments who own stock (aka “wall street” investors)
What is a public limited company?
Offers shares to the general public
Limited liability
All listed companies are public
Demanding document filing requirements
What is a private limited company?
Does not offer shares to the general public
The number of members is often limited
Document filing requirements are not as demanding
Much more limited reporting obligations as the general public has no right/need to collect information
What are shareholder’s legal rights?
To receive dividends, if declared
To vote on:
Members of boards of directors
Major mergers and acquisitions
Charter and bylaw changes (?)
Proposals by stockholders
To receive annual reports on the company’s financial conditions
To bring shareholder suits against the company and officers
To sell their own shares of stock to others
Define corporate governance
Process by which a company is controlled or governed through systems of internal governance that determine overall strategic direction and balance sometimes divergent interests
What are the duties of the board of directors?
Protect stakeholder interests - arguably top; all other duties are to achieve this
Establish corporate objectives
Develop strategy and broad policies
Select top-level personnel to carry out these objectives
Review management’s performance
Investor relations
Are the most part of directors inside or outside/independent?
Majority outside - aka they didn’t work for the firm before becoming directors
If the BOD is meant to control managers, then the same person who is alr a manager shouldn’t be part of the BOD. This ensures no conflict of interest.
Talk about the one tier system:
Common in the US
One board only: executive board
The executive directors and the supervisors (/the non-executive directors (?)) are combined in one management body
e.g. Amazon
Talk about the two-tier system:
Common in many EU countries
Two boards: executive board (made up of CEO and other insiders) and supervisory board (made up of outsiders + independent chairperson, often of labor representatives)
The directors and the supervisory board are two separate bodies
e.g. Volkswagen
How does the board function
Through board committees and general sessions
What do these committees do
Compensation comm. - approves salaries and other benefits of top managers
Nominating comm. - recommends candidates for officers and directors
Audit comm. - reviews financial reports, apooints auditors
Specialised comm. (i.e. for CSR ??)
What are key features of effective boards?
Select outside directors to fill most positions
Hold open elections for members of the board
Multiple candidates compete for same board seat, i.e. shareholders choose among candidates
Hold elections for all directors annually
So no individual director can be sure that they will be re-elected
Appoint an independent lead director → splitting roles between CEO and board chairperson
Diversify board membership (i.e. skills, gender, experience, age..)
What is the agency problem?
Modern corporations have separated ownership and control
Owners/shareholders do not manage day-to-day company operations which is left to managers/hired professionals
Examples of agency conflicts:
Empire building: Managers pursue unnecessary acquisitions or expansions because running a larger company increases their prestige, power, or compensation - even if the projects destroy shareholder value
Excessive perks: Executives use corporate resources for luxury offices, private aircraft etc that do not provide equivalent value to the company
Short-termism: Executives cut research, maintenance, employee training to improve current earnings, while leaving the company with greater long-term costs
Hidden risk-taking: Executives take risks beyond the board-approved level because they receive large rewards if the strategy succeeds but bear only limited personal losses if it fails
Define agency relationship
A contractual arrangement in which a principal delegates authority to an agent to perform a task and make decisions on the principal’s behalf
Primary function of boards is to keep a watch on managers
Who is the principal and the agent?
Principal: Owner/shareholder - wants long-term value
Agent: Manager/employee - may pursue private benefit
Who nominates and elects BoD members?
BoD nominates BoD members for election
Shareholders elect BoD members
Who is the chairperson?
Organises board meetings, sets agenda, etc.
May be independent or dependent, but independent highly encouraged
What are the interests of the shareholders, BoD, and managers?
Shareholders: (long-term) value appreciation
BoD: Re-election
Managers: High (short-term) compensation, perks e.g. nice office
conflict of interest between shareholders and managers
How to align shareholders’ and managers’ interests through compensation?
Pay-for-performance / high variable component
Equity compensation (→ making managers shareholders)
What is equity pay?
A type of non-cash payment where a company gives employees an ownership stake in the business.
What are two problems with equity pay?
Incomplete alignment: managers usually own only a small fraction of the firm. They receive the full private benefit of excessive perks but bear only their ownsership share (e.g. 1%) of the costs
Insider trading: Managers have private information that they can use for trading (e.g. managers may sell right before negative information becomes public)
What are two methods of protecting shareholder interests?
Financial disclosure is mandatory in annual company reports
Insider trading (access to confidential company information being used to buy/sell stock) is illegal
Shareholder activism (i.e. aggressive voting and campaigning)
Define Managers
Managers make decisions about the use of the organization’s resources and are concerned with planning, organizing, directing and controlling the organization’s activities to reach its objectives
What are the 4 main functions of management?
Planning activities to achieve the organization’s objectives
Organizing resources and activities to achieve the organization’s objectives
Directing employees’ activities toward achievement of objectives
Controlling the organization’s activities to keep it on course
What is a goal?
An attribute sought / a target to be achieved
Profit
Product quality
Volume of sales
What are objectives
Measurable things derived from the mission
Sales
Market share
Efficiency
Growth
Define a mission statement
A declaration of an organization’s fundamental purpose and basic philosophy
Define organizing
The structuring of resources and activities to accomplish objectives in an efficient and effective matter
Define directing
Motivating and leading employees to achieve organizational objectives
Define controlling
Evaluating and correcting the activities to keep the organization on course e.g.
Measuring performance
Comparing present performance with objectives
Identifying derivations from the standards and the cause
Taking corrective action when necessary
What do top managers do?
Spend most of their time planning, and make the organization’s strategic decisions
(e.g. CFO CEO COO)
What does middle management do?
Responsible for tactical and operational planning to implement the general guidelines established by top management
(e.g. Plant managers, division managers)
What does first-line management do?
Supervise workers and the daily operations of the organization
(e.g. foreman, supervisor, office manager)
What does the CEO do
Manages the overall strategic direction of the company and represents the company to stakeholders
What does the CFO do
Manages the financial operations of the company and reports to the CEO
What does the COO do
Responsible for daily operations of the company and reports to the CEO
What is the most important function of each level of management?
Top managers: Planning
Middle managers: Organizing
First-line managers: Controlling
What 4 main skills do managers need?
Technical expertise - Specialized knowledge and training (first line managers)
Conceptual skills - The ability to think creatively in abstract terms (top management)
Analytical skills - identify relevant issues and their importance level (top management)
Human relation skills - the ability to deal with people inside and outside the organization (all management)
What might restrict individuals actions? (like what might stop them from being a rational consumer homo economicus)
Income
Time
Memory
Analytical abilities
What is the 6-step approach to company decision-making?
—end of slides 4
Recognize and define the decision situation
Develop options
Analyze options
Select the best option
Implement the decision
Monitor the consequences
How do organizations emerge?
Work becomes too complex → people specialise
but coordination becomes harder → structure becomes necessary
What is the organizing problem
Managers must divide the work (break a complex activity into manageable tasks and roles) and then put it back together (align the separate tasks so the firm delivers one coherent output)
Define specialization
Focusing people or units on a narrower set of tasks
Creates expertise but also boundaries
What are benefits of specialization?
Speed - builds efficiency, and there’s reduced time switiching tasks
Learning - repeated practice → improved skills
Accountability - clearly defined roles make it easier to assign responsibility
Professional expertise
What are costs of specialisation?
Silos
Departments/teams within a company that work in separate “bubbles” and refuse to share ideas and resources
Handover failures
Local optimization - peak efficiency achieved within narrow domains, but ultimately harming performance of the overall organization e.g. IT team making a super secure verification system, but it kills the user experience
Slower decisions - decisions involving several specialities require more coordination and approvals (esp when teams have conflicting priorities)