**Popper:**
* Positvist data generally fails to be scientific as it uses ==**inductive reasoning**== rather than deductive reasoning.
* In other words, instead of subjecting their hypothesis to ==**falsification,**== trying to find evidence to disprove it, they do the opposite: they try to find evidence that supports their hypothesis.
* If you had a hypothesis that ==**"all swans are white"**==, you would find more and more supporting evidence with every white swan you found. But the critical evidence is the black swan that proves your hypothesis incorrect.
* **Popper** calls this ==**falsification**.==
* Instead of searching for supportive evidence, the researcher should try and prove that their hypothesis is untrue. If they are unable to do so, it remains the best explanation.