Vocab 5 IDSC 3001

B2B

Business that sells products or provides services to other businesses.

B2C

Business that sells products or provides services to the end-user consumers.

C2C

Consumer to consumer transactions.

Digital marketing

Refers to all online advertising of goods and services.

E-Commerce

is the buying and selling of goods and services, over the internet.

Geo-targeting

A method of detecting a website visitor’s location to serve location-based content or advertisements.

Keyword

Advertisements targeted based on a user’s query, search.

CLV

The total net revenue a single customer is predicted to generate for a business throughout their entire relationship.

Omnichannel

Is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.

Search engine

A program that indexes websites, then attempts to match relevant websites to a users search requests.

Third Party Logistics

Outsourcing distribution, warehousing, and fulfillment to an external company.