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sample
polls rely on a ____________ of the population
accurate
no poll is ___________
there is no way to eliminate sampling error
why is no poll accurate?
less
larger sample size, _______ margin of error
1500-2000
what is a typical sampling size
start at a random point and then move by intervals
characteristics of random probability sampling procedure
random probability sampling procedure
ex: OBU student body - retrieve a list of emails, if our sample size is 200 and the population of the school is 1600, 1600/200=8 and this would be our interval. We would then start at a random point on the list and move by intervals of 8.
direction, intensity, saliency, and stability
what are the dimensions of public opinion variables?
are you for something, or against it?
what is meant by direction in terms of public opinion variables
how strongly one holds an opinion
what is meant by intensity in terms of public opinion variables
rank order of most important to least important
what is meant by saliency in terms of public opinion variables
important
the more salient an issue, the more ___________ it is for you
public needs to be asking for the same thing for a long time in order for the government to respond
what is meant by stability in terms of public opinion variables
permissive, consensus, and divisive
what are the patterns of public opinion?
permissive pattern
decision-makers are permitted to do whatever they want - vote for or against with no political cost on their figure
most people don’t have an opinion
vast public opinion of permissive pattern
consensus pattern
most people have an opinion or particular view, but they are looking at it the same way
divisive pattern
people have an opinion, but they are very divided
permissive pattern
what pattern of public opinion do decision-makers like the most
divisive pattern
what pattern of public opinion do decision-makers dislike the most
the will of the people
What is public opinion?
George Gallup
Who was the first person to engage in public opinion polling in the U.S.?
error factor, timing of voters’ decisions, predicting turnout, influencing opinion
problems associated with election polls
wording of questions, nature of questions, respondents may hold no opinion, nature of the survey
what are some general problems linked to polling and public opinion research?
it is the core values in a political system
what is meant by political culture
political culture gradually changes while public opinion can change day-to-day
How does political culture differ from public opinion
the transmission of political values and norms from one generation to the next
what is socialization?
family, schools, media, religion, peer groups
what are the major agents of socialization?
family
what is the most important agent of socialization?
impacts political and broader views, children tend to identify with the same political party of their parents
what role does family play in socialization
gives people the ability to collect and be shaped by political information because it is easily accessible
what role does the media play in socialization?
your religious beliefs can shape the way that you understand things
what role does religion play in socialization?
they tend to shape short-term impacts or values
what role do peer groups play in socialization?
inactives, voting specialists, parochial participants, community activists, campaign activists, complete activists
what are the different participant types according to Verba and Nie?
people who do not participate
what are inactives?
regular voters
what are voting specialists?
they get involved when something is happening that has a direct impact on them or someone close to them
what are parochial (selective) participants?
value community improvement, community affairs, and are not involved in partisan political activity
what are community activists?
people interested in partisan political activities
what are campaign activists (campaigners)?
people who do everything involved in community, partisan political activities, voting
what are complete activists?
grandfather clauses, poll taxes, white primary elections, literacy tests
what were the limitations of franchise rights?
if your grandfather had voted, you could vote
what were grandfather clauses?
if you wanted to vote at the polls, you had to pay for printing the ballots
what were poll taxes?
political parties run a candidate under their party label while interest groups endorse candidates
difference between political parties and interest groups?
party in the electorate, party organization, party in government
what are the major components of American political parties?
people who identify or support a political party
what is the party in the electorate?
the organizational structure of the party
what is the party organization?
party members who hold government positions
what is the party in government?
recruitment function, election function, education function, policy function, governing function, loyal opposition function
what are the major functions/tasks of U.S. political parties?
the period before the primary begins where no delegates are being selected
what is the invisible primary?
candidates jockey for a position, line up party support, obtain financial supports, and gain credibility with journalists in the news media
what happens during the invisible primary?
intraparty competition, the goal is to win party delegates to go to the national convention
what is the key feature of a nomination process?
tries to move primaries earlier to speed up the process in order to nail down their nominee faster
What is front-loading in the primary process?
binding primaries
what method to select delegates is used by most states?
Democrats are always proportional and never change in their selection method but Republican parties allow for a winner-take-all method to speed up the process of selecting a nominee
How do parties differ in their selection methods?
win party delegates
what is the goal of those running for the presidential nomination?
dropping of property ownership requirements to vote, race-civil war amendments, gender, age
what are the key expansions in the right of franchise?
wording of questions, nature of questions, respondents hold no opinion, nature of the survey
what are some general problems linked to polling and public opinion research?
questions may be biased
Why is wording of questions a problem linked to polling and public opinion research?
questions may be personal
Why is nature of questions a problem linked to polling and public opinion research?
some people may not have an opinion on the subject
Why is respondents not holding an opinion a problem linked to polling and public opinion research?
mailed surveys have low return rates, telephone surveys are fast, personal interviews are expensive
Why is the nature of the survey a problem linked to polling and public opinion research?
voters may change their minds at the last moment
How is timing of voters decision a common problem associated with election polls?
missing how many people will show up to polls and vote
How is predicting turnout a common problem associated with election polls?
polls may be used to influence opinion instead of simply reporting it
How is influencing opinion a common problem associated with election polls?
party activists
people who actively work for a political party, such as volunteering for campaigns, organizing events, or raising money
party in the electorate
all voters who identify with or support a political party even if they don’t participate