Gestalt Principles

Gestalt Principles

To describe how humans perceive (make sense of) and organise visual components into meaningful information

Proximity

Used to group related elements together to organise information and create hierarchy

Continuity

The way our brains tend to anticipate a path through elements that look the same

Similarity

Elements that share similarities, such as colour, shape, texture, or orientation, are perceived as belonging together

Closure

The human tendency to perceive incomplete shapes as complete and fill in gaps

Common Fate

The tendency to perceive that objects that move or behave together, belong together

Focal point

The specific area or element within a design that immediately grabs attention