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How are economic agents assumed to make decisions?
Rationally
What does making a rational decision mean?
Making choices depending on the net benefits of each option
How do consumers make rational decisions?
By attempting to maximise the utility from their choices
What is utility?
The satisfaction gained from a good or service
How do firms make rational decisions?
By attempting to maximise the profit from their choices
How do governments make rational decisions?
By attempting to serve the people to maximise their welfare