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Optimal Decision-making
The process by which rational individuals aim to maximize the benefits by considering both costs and benefits.
Opportunity Cost
The cost of the next best alternative that is foregone when a decision is made.
Explicit Costs
Measurable, direct costs incurred by a firm, such as purchasing assets or hiring workers.
Implicit Costs
Costs associated with decisions that do not have a measurable financial transaction, such as lost income when giving workers a day off.
Total Cost
The sum of explicit and implicit costs.
Accounting Profit
Profit calculated as total revenue minus explicit costs.
Economic Profit
Profit calculated as total revenue minus total cost, which includes both explicit and implicit costs.
Utility
A measure of satisfaction, usefulness, or value derived from a good or service.
Units of Utility
The measurement of utility, expressed as 'utils'.
Marginal Costs and Benefits
Costs and benefits that cannot be examined if something cannot be broken down incrementally.