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Last updated 12:02 AM on 1/9/25
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18 Terms

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Qualitative Research

A research method used to understand underlying reasons, opinions, and motivations.

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Quantitative Research

A research method used to quantify problems by generating mathematical data and statistics.

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Empirical Research

Research based on observations and experimentation, emphasizing real-life situations.

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Systematic Research

Research that follows orderly and sequential procedures, based on valid principles.

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Participant Observation

Qualitative research method where the researcher immerses themselves in the natural setting of participants.

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In-depth Interviewing

Qualitative method resembling conversations, focused on gathering detailed responses through structured questioning.

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Case Studies

In-depth examinations of individuals or groups to gather detailed information.

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Content Analysis

Systematic examination of communication forms to document patterns objectively.

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Grounded Theory

A qualitative research approach that develops theory based on data collected and analyzed.

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Phenomenological Research

Qualitative research aimed at understanding individuals' lived experiences from their perspective.

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Observational Research

Systematic noting or recording of events, behaviors, and artifacts in a social setting.

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Focus Group Interviewing

Qualitative method involving a group discussion led by an interviewer to gather diverse opinions.

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Ethnographic Research

Qualitative research that studies cultural groups through immersion and direct data collection.

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Strengths of Qualitative Research

Provides detailed insights and understanding of phenomena, building theories through patterns.

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Weaknesses of Qualitative Research

Can be time-consuming and may lead to subjectivity due to researcher involvement.

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Message and Meaning in Qualitative Research

Focuses on participants' experiences and interpretations of their lives.

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Natural Settings in Research

The environments where qualitative research takes place, such as homes or communities.

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Research Title Formulation

The process of creating a concise, informative title that reflects the core idea of the research.

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