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Exordium
Speaker/write tries to win attention and goodwill of audience while introducing subject/problem
Narratio
Speaker/writer presents the facts and puts the argument into context (tension is established here)
Confirmatio
Speaker/writer offers detailed support for the claim, using logical reasoning and factual evidence
Refutatio
Speaker/writer recognizes and refutes opposing claims or evidence
Peroratio
Speaker/writer summarizes the case and moves audience to action
Chronological
time
Spatial
Physical space
Climactic
Climax (most effective line of reasoning)
Topical
by topic
Problem-solution
Identify problem, then argue solution
Ethos
Deals with the ethics (or character/credibility) of speaker
Logos
The logic of the message
Pathos
Emotions/feelings of the audience