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Opportunity cost
Amount given up ÷ amount gained
Opportunity cost of one phone if a country can make 100 shirts or 50 phones
100 ÷ 50 = 2 shirts per phone
Comparative advantage rule
Goes to whoever has the LOWER opportunity cost, not the one who produces more
Absolute advantage vs. comparative advantage
Absolute = produce more with the same resources. Comparative = lower opportunity cost. Specialization should follow comparative advantage
Price elasticity of demand (PED) formula
% change in quantity demanded ÷ % change in price
Cost price elasticity of demand (CED) formula
% change in quantity demanded of good A ÷ % change in price of good B
Midpoint method for % change
(New − Old) ÷ average of New and Old, applied to both price and quantity
PED > 1 means
Demand is elastic (quantity responds more than price)
PED < 1 means
Demand is inelastic (quantity responds less than price)
PED = 1 means
Demand is unit elastic
Total revenue formula
TR = P × Q
Demand is elastic and price rises: effect on total revenue
Total revenue falls
Demand is inelastic and price rises: effect on total revenue
Total revenue rises
Unit elastic demand and a price change: effect on total revenue
Total revenue stays the same
Marginal utility (MU) formula
Change in total utility ÷ change in quantity (the added satisfaction from one more unit)
Consumer surplus formula
Price they were willing to pay − actual price paid
Marginal utility per dollar
MU ÷ P
Rational spending rule
Utility is maximized when MU(A) ÷ P(A) = MU(B) ÷ P(B)
If MU(A)/P(A) > MU(B)/P(B), the consumer should
Buy more of A and less of B
Total cost formula
TC = FC + VC
Marginal cost formula
MC = change in total cost ÷ change in quantity
Average fixed cost formula
AFC = FC ÷ Q
Average variable cost formula
AVC = VC ÷ Q
Average total cost formula
ATC = TC ÷ Q = AFC + AVC
If MC is below ATC, ATC is
Falling
If MC is above ATC, ATC is
Rising
Where the MC curve crosses the ATC curve
At the minimum point of ATC
Marginal revenue for a price-taking firm
MR = P
Profit-maximizing output rule for a perfectly competitive firm
Produce where P = MC
Profit formula for a competitive firm
Profit = (P − ATC) × Q, which equals TR − TC
Short-run shutdown rule
Shut down if P < AVC (keep producing if P ≥ AVC, even with a loss)
Break-even price
The minimum point of ATC (P = ATC, profit = 0)
Competitive firm's short-run supply curve
The MC curve above the minimum of AV
What curve is TIPEN used for?
Demand
What curve is TINER used for?
Supply
What does TIPEN stand for?
Tastes, income, price of related goods, expectations of future prices, number of buyers, price of related goods
What does TINER stand for?
Technology, inputs, number of sellers, expectations,
Formula for percent change in quantity demanded
[(Q1-Q2)/Q1] x 100
Formula for percent change in price
[(P1-P2)/Q1] x 100
What makes demand more elastic? SLAMB
Substitutes, luxury good, adjustment period, market, budget
Why is the ATC curve U-shaped?
Spreading effect and diminishing returns