Case Interview Frameworks

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Last updated 9:19 PM on 10/8/26
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8 Terms

1
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What issues would you consider when evaluating whether to enter this business / launch this product? (11)

  • Fundamental Revenue/Cost Drivers

  • TAM

  • Segmentation: WTP, Growth Rate, Margin Structure

  • Market Share (fragmented vs. consolidated)

  • Barriers to Entry (startup costs, switching costs, mature unit costs, distribution access, regulatory, supply chain access, brand recognition)

  • Competitve Advantage (Pricing Power vs. Cost Advantage)

  • Core Competency Synergy

  • Brand Authority

  • Cyclicality

  • Capital Intensity

  • Payback Horizon & Opportunity Cost


2
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What can we do to drive revenue? (6)

  • Improve conversion

  • Revenue management (volume vs. yield)

  • Pricing / Loyalty promotion

  • Product expansion

  • Lifetime value strategies (e.g. loss-leader)

  • Secondary monetization (ancillaries, ads, data, technology)


3
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What can we do to reduce cost? (3)

  • Reduce COGS (cheaper direct inputs, volume-based discount on direct inputs)

  • Economies of scale (spread fixed costs against greater capacity production)

  • Minimize unit CAC (cheap volume vs. expensive intent)


4
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What are the risks of this decision, and what could go wrong? (5)

  • Price Elasticity

  • Adverse Selection

  • Competitive Response

  • Operational Capacity

  • Cannibalization of Existing Business


5
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How would you validate your business case before making an investment? (6)

  • Isolate key variables (e.g. price & conversion)

  • Calculate breakeven scenario

  • Establish Go / No-Go hurdles

  • Run A/B test at small scale

  • Track incrementality

  • Take measures to ensure assumptions


6
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Executive Summary Format (4)

  • Recommendation

  • Numeric justification

  • Underlying Strengths & Risks

  • Next Steps: A/B Validation, Assumption Assurance


7
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NBs (6)

  • State the obvious

  • Ask what the company’s goals are

  • Any part of the equation can be adjusted when a change happens: never assume that volumes stay static after any change in price

  • Don’t forget Marketing/CAC

  • Don’t forget customer impact

  • Always explain how each change impacts revenue/cost


8
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Qualitative Parties Considered (4)

  • Customer

  • Product

  • Company

  • Competition