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Unit 7
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Last updated 1:02 PM on 10/9/26
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11 Terms
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1
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how long does a copyright last for
lifetime of the creator and 50 years after death
2
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direct channel
company with stores and salespeople
3
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indirect channels
a company provided though an intermediary
4
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how long do patents exist for
20 years
5
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how do businesses create value?
customer segments, value proposition, channels, customer relationships
6
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how do businesses deliver value?
key resources, activities, and partners
7
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how do businesses capture value?
revenue streams, cost structure
8
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why business models fail
solving irrelevant jobs, flawed model, external threats, poor execution
9
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what part of the company is most important in creating value
marketing
10
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what part of the company is most important in delivering value
operations, HR, finance
11
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what part of the company is most important in capturing value
accounting