Ad Sales Unit 07 - Lifecycle brief to invoice

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7 Terms

1
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Deal desk

The function approving non-standard commercial terms

2
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Forecast to complete

Projected final delivery given performance to date

3
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Hold

A temporary soft reservation during negotiation

4
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OMS

Order management system: authoritative record of what was sold

5
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Rotation

Rules for alternating among multiple creatives

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Stewardship

Managing delivery against contractual commitments

7
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Trafficking

Turning a linear order into scheduled spots with assigned creative