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Where does the right to be left alone come from?
Warren & Brandeis, "The Right to Privacy," Harvard Law Review (1890)
First Amendment (Fill in with big ticket words)
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and to petition the government for a redress of grievances
Is privacy mentioned in the Constitution?
No (but the 4th Amendment and court rulings imply some privacy rights)
Privacy is primarily dictated by what level of law?
State law

What are the four typical privacy torts?
Appropriation, false light, public disclosure of private facts, intrusion
Which privacy tort is most like defamation?
False light
When do we use "highly offensive to a reasonable person"?
False light, private facts, and intrusion (objective jury test)
What is an expressive work?
Books, films, TV, news, art, political material; using someone's identity in them isn't "for purposes of trade"
What did Jordan v. Jewel-Osco demonstrate?
A congratulatory ad using a celebrity is still commercial speech
Where can you expect privacy, and where not?
High at home/doctor's office; little or none in public places
T/F: True statements can be actionable under some privacy torts
True (private facts)
What counts as "you" for appropriation?
Name, image/likeness, voice, catchphrase, persona
Define appropriation and right of publicity
Using someone's name or likeness for your benefit without consent; right of publicity = right to control commercial use of your identity
What is transformative use?
Likeness is raw material for the artist's own new expression (Comedy III v. Saderup)
What is incidental use?
A brief or minor use of someone's identity that isn't the point of the work
What are the elements of false light?
False impression, publicity, identification, highly offensive, actual malice
What might be considered a private fact?
Sex, money, health info not of public concern, not public record, not already disclosed
What constitutes trespassing?
Entering or staying on someone's property without permission
Is it ever OK to record someone without permission?
Yes in one-party consent states (Texas) if you're part of the conversation; consider state law and expectation of privacy
What is a shield law?
State law protecting journalists from revealing confidential sources
Is there a federal shield law?
No (PRESS Act stalled in the Senate)
What is FOIA?
Freedom of Information Act: lets the public request records from executive branch agencies
How would you advise a client using drones?
FAA license and registration, follow Texas drone law, avoid no-fly zones, respect privacy
How might newsgathering law apply in strategic communication?
You're both a gatherer and supplier of news: avoid trespass/wiretapping/fraud, use FOIA, handle media relations
What are the FOIA exemptions?
National security, personnel rules, other federal law, trade secrets, privileged comm, privacy, law enforcement, financial institutions, geological info
What is the Sunshine Act?
1976 law requiring federal agency meetings to be open to the public (executive session allowed)
What makes something commercial speech?
It proposes a commercial transaction / is economically motivated (speaker, audience, content)
What cases formed commercial speech law?
Valentine v. Chrestensen, Virginia Pharmacy, Central Hudson (also Pittsburgh Press, Kasky v. Nike)
What level of protection does commercial speech get?
Less than other speech (intermediate scrutiny); none if false or misleading
What is the Central Hudson test?
1) Lawful and not misleading 2) Substantial gov't interest 3) Directly advances it 4) No more extensive than necessary
Which agencies regulate commercial speech?
FTC (false ads), FDA (labels), FCC (broadcast), SEC (stocks), USPS (mail); can order cease-and-desist, fines, corrective ads
What constitutes false advertising?
A material claim likely to mislead a reasonable consumer
What does a submarine have to do with commercial speech?
Valentine v. Chrestensen (1942): submarine ad flyer; purely commercial speech not protected
What is puffery?
Vague exaggerated praise no one takes literally ("world's best"); legal
What is brandstanding?
A brand taking a stand on social/political issues
What is peering?
Placing servers to connect directly to an ISP's network for faster delivery (Netflix)
Define net neutrality
ISPs shouldn't discriminate by content, app, user, or website (no blocking, throttling, paid priority)
Section 230: what Act, why important, two protections?
Communications Decency Act (1996); platforms not treated as publisher of users' content + protected for good-faith moderation
What is protocol discrimination?
ISP blocking or slowing traffic based on type of communication
What is the Communications Decency Act? Still in effect?
1996 law against indecent online content for minors; mostly struck down (Reno v. ACLU), but Section 230 remains
Which comm industry is most regulated?
Broadcast
Why is Reno v. ACLU important?
Struck down the CDA; internet gets full First Amendment protection
What is deplatforming?
A platform removing a user, cutting off their audience (Trump after Jan. 6)
How much First Amendment protection do video games get?
Full protection (Brown v. EMA, 2011)
Does Miller v. California apply to video games?
Only for sexual obscenity, not violence
What can you do about a deepfake?
Request platform takedown, sue (right of publicity, false light, defamation), use state laws
What is an NFT?
Non-fungible token
What is the GDPR?
EU data privacy law (2018) giving consumers control over their data
What is doxing?
Publicizing someone's personal info online to shame or intimidate them
What is IP? Four categories?
Creations of the mind: copyright, trademark, patent, trade secret
How long does a patent last?
15-20 years
Examples of trade secrets?
Coca-Cola formula, KFC recipe, customer lists
Define copyright
Exclusive rights to original works fixed in a tangible medium
What can be copyrighted?
Literary, musical, dramatic, choreography, art, film/audiovisual, sound recordings
Can you copyright an idea?
No, it must be fixed
What is a derivative work? Example?
A new work based on an existing one (movie of a book)
T/F: Copyrights arise automatically upon creation
True
How long does a copyright last?
Life of the author + 70 years
What is public domain?
Works with no copyright that anyone can use (expired, e.g., Steamboat Willie)
What must you show to prove copyright infringement?
Ownership, access, substantial similarity
Is copyright registration required?
No (but needed to sue)
Benefits of copyright registration?
Can sue, public record, increased damages
What are the fair use factors?
Purpose/character, nature of work, amount used, effect on market
What did 303 Creative teach us?
Gov't can't compel creators to make expressive work they disagree with