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positive analysis
what we observe
not based on judgement
factual
modelling, explaining and describing what is observed
objective
describes the situation as is, in a neutral manner
e.g. producer behaviour, consumer behaviour, government behaviour
normative analysis
evaluate how society is doing in terms of achieving a certain goal
evaluates whether a situation is desirable or not
prescribing what should happen, based on certain value judgements
requires evaluation (based on principles)
pareto principle: if we can make at least one person better off without making anyone else worse off, then it's an improvement
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