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Atkinson and Shiffrin 1968
Multi-store model of memory
Baddeley and Hitch 1974
Working memory model
Baddeley 2000
Episodic buffer
Craik and Lockhart 1972
Levels of processing model of memory
Ebbinghaus 1885
Forgetting Curve
Cherry 1953
Cocktail party effect
Thorndike 1898
Law of effect
Craik and Tulving 1975
Depth of processing and retention of words in episodic memory
Pavlov 1902
Pavlov’s dogs
Watson and Rayner 1920
Little Albert
Skinner 1948
Skinner box
Bandura, Ross and Ross 1961
Bobo doll experiment
Bandura 1977
Social learning theory