MCS 2030 - Marketing Research Process

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4 Terms

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The research process

  1. Problem identification

  2. Research design/ Research Method

  3. Sample design

  4. Data collection and Analysis

  5. Final Report

  6. Decisions


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Backward Marketing Research

Starting with the decision a company needs to make and working backward to determine what research and information are needed to make that decision

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Nice-to-know syndrome

Happens when researchers collect information that may be interesting but isn’t necessary for the decision

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