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Spreadsheet Data Structure
Variables as columns, research subjects as rows, and observed values as cells.
Missing Data
Blank cells in a dataset resulting from unanswered survey questions or incorrect data entry.
Descriptive Statistics
Statistics that summarize sampled observations.
Inferential Statistics
Statistics that provide predictions about a population based on sampled observations.
Nominal Variables
Categorical variables with three or more attributes that are categorized only.
Ordinal Variables
Variables that are both categorized and ranked.
Interval Variables
Quantitative variables that are categorized, ranked, and evenly spaced with a consistent unit.
Ratio Variables
Variables that are categorized, ranked, evenly spaced, and possess an absolute true zero.
Univariate Descriptive Statistics
Statistics that summarize sample observations for a single variable.
Bivariate Descriptive Statistics
Statistics that summarize the relationship between sample observations for two different variables.
Mode
The most common observation in a distribution; most useful for nominal and ordinal variables.
Median
The midpoint observation when data are ordered from low to high; helpful when outliers are present.
Mean
The arithmetic average observation, calculated by summing all values and dividing by the number of observations.
Measures of Variability
Statistics that tell us how spread out sample observations are, such as range, standard deviation, and IQR.
Interquartile Range (IQR)
The range for the middle 50% of observations in a dataset.
Contingency Tables
Tables that describe categorical observations fitting each possible combination of two variables' values.
Correlation Coefficient (Pearson's r)
A numerical value indicating the strength and direction of a linear relationship between two quantitative variables.
True Experiments
Research designs where participants are randomly selected and randomly assigned to treatment or control groups.
Quasi-Experiments
Experimental designs that lack random selection and assignment due to practical or ethical reasons.
Internal Validity
The likelihood that changes in the dependent variable were caused solely by experimental manipulation of the independent variable.
External Validity
The extent to which study results generalize to the overall target population.
Secondary Data
Data originally collected by other researchers, institutions, or government agencies, also called archival data.
Applied Research
Research focused on examining specific problems, programs, and policies to solve real-world issues.
Needs Assessment
An applied research type that identifies a problem and what can be done about it.
Process Evaluation
An applied research type that determines whether a strategy is being implemented as designed.
Outcome Assessment
An applied research type that evaluates whether an intended solution actually works.
Focus Groups
Planned discussions designed to elicit group interaction as a qualitative research method.
Typical Focus Group Size
Usually 3 to 10 participants.
Moderator Role (Focus Groups)
Facilitates discussion by asking questions, presenting information, and keeping the conversation on track.
Note-taker Role (Focus Groups)
Records participant responses, words, body language, and facial expressions for later analysis.
Focus Group Weaknesses
Requires a skilled moderator, risks groupthink or conformity, and lacks anonymity and confidentiality.
Field Observations
A data collection method where researchers observe and record data in natural social settings ('the field').
Field Notes
Notes taken during field observations including rapid notes, visual sketches, and tally marks.
Nonparticipant Observation
An uninvolved 'fly on the wall' approach that minimizes reactivity in public settings.
Participant Observation
Full immersion in the studied setting, giving a complete picture but increasing reactivity.
Qualitative Research Approach
Focuses on qualities and uses an inductive approach to build theory from the ground up.
Forms of Qualitative Data
Primarily field notes and audio/video recordings that require transcription.
Coding (Qualitative Analysis)
The process of applying shorthand labels or codes to organize qualitative data into themes.
Open Coding
Going through files line-by-line to note emerging categories, themes, and patterns.
Focused Coding
Merging themes and categories from open coding into a more focused set of codes.
Codebook
A document containing brief definitions and descriptions of each qualitative code.
Interviews
A one-on-one conversation data collection method between an interviewer and an interviewee.
Structured Interviews
A rigidly organized interview format with a clear set of pre-planned, non-deviating questions.
Semi-structured Interviews
A flexible interview format with prepared questions that allows deviation and follow-ups.
Unstructured Interviews
A free-flowing conversation guided by topics and themes without pre-planned questions.
Open-ended Questions
Free-response questions allowing detailed answers without pre-determined choices.
Closed-ended Questions
Questions with predefined answers like multiple-choice, true/false, or Likert scales for easier analysis.
Surveys
A method to collect qualitative and quantitative data using questionnaires.
Contingency Questions
Follow-up survey questions whose appearance relies on answers given to previous questions.
Non-response bias
Bias occurring when low response rates skew results toward people with stronger opinions.
Survey Fatigue
Respondent attrition and dropouts caused by longer or tedious questionnaires.
Social Desirability Bias
Pressure felt by respondents to give answers they think researchers want to hear.
Recall Bias
The inability of respondents to fully or accurately remember past events.
Cross-sectional Research
Data collected at a single point in time, acting like a photo of a process.
Longitudinal Research
Data collected at multiple points in time to identify trends, acting like a video of a process.
Panel Surveys
Longitudinal studies where data are collected from the exact same sample over time.
Inductive Approach
Finding patterns in data to create a new theory.
Deductive Approach
Using pre-existing theory to analyze new data.
Operationalization
Defining concepts as specific, measurable variables.
Latent Construct
A concept that cannot be directly measured with just one variable, such as intelligence or wellbeing.
Construct Validity
The extent to which chosen indicator variables accurately represent a latent construct.
Quantitative Research
Research where concepts are operationalized as numerical variables and analyzed using statistics.
Qualitative Research
Research where concepts are operationalized as non-numerical variables and analyzed using thematic coding.
Association
An observed, statistically significant relationship between concepts.
Continuous Variable
A variable with an infinite or practically infinite number of possible values along a number line.
Discrete Variable
A variable with a finite number of separate, distinct, and indivisible categories.
Binary Measurement
Data that are dichotomous with only two attributes, such as smoker status or pregnancy.
Nominal Measurement
Categorized data with no inherent rank or order, such as race or major.
Ordinal Measurement
Data that are both categorized and ranked, such as Likert scales or crime severity.
Interval Measurement
Data that are categorized, ranked, and evenly spaced without a true zero, such as IQ or Celsius temperature.
Ratio Measurement
Data that are categorized, ranked, evenly spaced, and possess an absolute, true zero, such as annual income.
Reliability
The precision and consistency of a measurement.
Validity
The accuracy and relevance of a measurement.
Criteria for Causality
Empirical association, proper time-ordering, and non-spuriousness.
Longitudinal Data
Data collected at multiple points in time.
Cross-Sectional Data
Data collected at just one point in time.
Unit of Analysis
The specific entity from which data are collected and compared, such as individuals or neighborhoods.
Research Population
The entire, theoretical group of research subjects that a researcher wants to study.
Sampling Frame
An actual, concrete list of potential research subjects from which a sample is drawn.
Sample
The actual research subjects that provide data in a study.
Parameters vs. Statistics
Parameters are true values for populations; statistics are values calculated from samples.
Simple Random Sample
A probability sampling method where each member of the sampling frame has an equal and independent chance of selection.
Stratified Sample
Subdividing a sampling frame into distinct groups (strata) and taking simple random samples of each.
Cluster Sample
Taking a random sample of broader units (like agencies) and then sampling within those groups.
Purposive Sampling
A nonprobability method that intentionally creates a biased sample by picking specific edge cases or outliers.
Snowball Sampling
A nonprobability method starting with a key informant who recommends other participants, ideal for hidden populations.
Institutional Review Board (IRB)
An impartial reviewer of ethical research design that protects potential subjects from harm and researchers from legal risk.
Belmont Report
A foundational document for research ethics establishing the principles of respect for persons, beneficence, and justice.
Informed Consent
The process of ensuring potential subjects understand a study's purpose, risks, and benefits before willingly choosing to participate.
Null Hypothesis
The default assumption in research stating that there is no relationship between the studied variables.
Independent Variable
The predictor or cause variable (x) theorized to produce changes in another variable.
Dependent Variable
The outcome variable (y) theorized to be affected by changes in the independent variable.
Scientific research projects have 1+ of these purposes
Explore, describe, explain, apply
empirical association
must be an observable relationship between the independent and dependent variable
time-ordering
Changes in the independent variable must precede changes in the dependent variable
Non-spuriousness
there is no other variable responsible for the relationship between the independent and dependent variable
quota
set quotas-minimum #'s of elements that meet criteria and sample until you meet that #
convenience sample
just sample whoever/whatever is most convenient
systematic sample
skip a pre-determined number of elements before picking another
periodicity
a biased sample due to non-random patterns