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Management is
Getting work done through others. management is not about doing everything yourself, but about coordinating people, resources, and processes to achieve shared goals.
Two pillars of management
efficiency: Doing things right — using resources wisely, minimizing
waste, and maximizing output with the inputs available.
effectiveness: Doing the right things — making sound decisions and
implementing them successfully to achieve organizational
goals.
Efficient: the means
optimal resource usage, low waste goals. Use resources wisely and in the cost-effective way
Effectiveness: the ends
Goal is high attainment. Making the right decisions and
successfully implementing them.
Four things managers must do
planning, leading, organizing, controlling
planning (management)
setting goals and charting best course of action to achieve them
Organizing (management)
arranging tasks, people, resources, so everyone knows their roles
leading (management)
motivating and influencing people to achieve organizational goals
controlling (management)
monitoring performance and taking corrective action to stay on track
Three levels and the four functions of how managers allocate time
First-level managers, middle managers, top managers
organizing, planning, controlling, leading
First-level managers
spend most of time leading (51%), directly supervising and motivating frontline employees day-to-day
Middle Managers
Balance all four functions, with a strong focus on organizing (33%) and coordinating between top and frontline levels
Top Managers
Devote the most time to organizing (36%) and planning (28%) — setting strategy and structure for the whole organization.
Three levels of planning
operational, tactical, strategic
operational planning 1-52 wks
Supervisory managers direct the daily tasks of nonmanagerial personnel. Focus is on execution, schedules, and immediate problem-solving.
Tactical Planning 6 to 24 Months
Middle managers implement top management's policies and plans. They coordinate activities and supervise frontline managers to ensure alignment.
Strategic Planning 1 to 5 Years
Senior leaders make long-term decisions about the overall direction of
the organization, responding to market forces and shaping competitive position
Leaders
Leaders focus on motivating and empowering people. They inspire
commitment, articulate a vision, and create an environment where
individuals want to perform at their best.
• Set direction and inspire purpose
• Build trust and psychological safety
• Focus on people and culture
Managers
Managers direct and organize people to accomplish specific objectives. They establish systems, allocate resources, and ensure tasks are completed efficiently and on time.
• Assign tasks and set expectations
• Monitor performance and results
• Focus on processes and systems
Foundational approaches to leadership
autocratic, participative, free-rein
Autocratic Leadership
Leaders make decisions without consulting others. Most effective
when employees need clear direction, are learning a new skill, or when speed is critical.
Participative (Democratic) leadership
Leaders involve employees in decision-making. Improves job
satisfaction and buy-in, though it may slow decision speed in complex
situations.
Free-Rein (Laissez-Faire)
Leaders set objectives but let teams decide the means to achieve them. Works best with highly skilled, self-directed professionals who thrive with autonomy.
Transactional leadership
Focuses on creating a smooth-running organization by motivating employees to meet performance goals. Managers clarify roles, set targets, and provide rewards or corrective action based on results. Best for stable, process-driven environments where clear expectations drive performance
Transformational Leadership
Focuses on inspiring long-term vision, creativity, and exceptional performance. Transformational leaders cultivate high levels of commitment and loyalty, enabling significant organizational change and innovation. Best in dynamic environments requiring adaptation and growth.
Strategic Framework
Mission statement: who are we and what we value
vision statement: what we want to become
strategy: how we will achieve our vision
goals and objectives: how we gauge our degree of success
Planning basis
mission and vision statements
Mission statement
Identifies the goods or services the organization provides and the reasons for providing them. It answers the foundational question: Why does this organization exist? A strong mission guides daily decisions and keeps the organization anchored to its core purpose. "why do we exist?"
Vision statement
Describes the company's long-term
aspiration — what the organization wants to become. It outlines a world view that attracts and aligns employees, customers, and partners around a shared future. A compelling vision inspires action beyond routine performance. "where are we going"
SWOT
strengths, weaknesses, opportunities, threats
globalization
communication: Digital networks and the internet have collapsed distances, enabling
real-time exchange of information across continents.
trade & investment: Cross-border flows of goods, services, and capital have created a
deeply integrated global marketplace
migration: The movement of people across borders transfers skills, cultures, and labor, reshaping societies worldwide.
the global economy
reflects the increasing interaction of the world's economies as a single, unified market — rather than a collection of separate, independent markets. As national borders become less of a barrier to commerce, economic activity is now organized and measured on a worldwide scale.
Multinational Corporations & Multinational Management
Multinational Corporations
Large firms that manufacture and market products across many different countries, operating under a unified global strategy while adapting to local conditions.
Multinational Management
Organizations increasingly adopt management structures that coordinate teams, operations, and ownership across international boundaries — blending global efficiency with local responsiveness.
positive effects of globalization
economic growth/jobs: Expanded free trade opens new markets, stimulates competition, and creates employment opportunities — both in developed and developing economies.
knowledge/information sharing: Nations can freely exchange scientific research, technological innovations, and best practices, accelerating progress across all sectors.
environmental cooperation: Global challenges such as climate change and resource depletion require
multinational solutions — globalization facilitates the alliances needed to address them.
greater diversity/ market access: Companies gain access to a worldwide consumer base. Societies benefit from
diverse cultures, products, services, and ideas that enrich everyday life.
poverty reduction: Foreign investment and trade create jobs in developing nations, providing income and helping populations escape cycles of poverty.
negative effects of globalization
outsourcing & job loss: Manufacturing and service jobs are permanently relocated overseas, leaving domestic workers displaced without equivalent replacement employment
Wealth Inequality: The gains from globalization have
disproportionately benefited corporations and high-skilled workers, widening income and wealth disparities
both within and between nations.
Tax Avoidance & Wage Pressure: Corporations exploit international tax havens, reducing public revenues.
Workers face wage cuts when employers threaten to export jobs to lower-cost regions.
Labor & Social Risks: Child labor exploitation, immigration-driven wage suppression, intellectual property theft, and growing government deficits in nations with strong social safety nets are persistent concerns.
absolute advantage
A country holds an absolute advantage when it can produce more of a given product with the same amount of inputs than any other nation. For example, Brazil's climate enables it to produce coffee more efficiently than most countries in the world
who is the best producer?
Comparative Advantage
A country holds a comparative advantage when it produces certain goods or services more cheaply or efficiently relative to other goods it could produce — and exports those. Even if a nation could produce everything, it benefits by specializing in what it does best and trading for the rest.
what product do we produce best?
Why and How Countries Conduct International Trade
No country is self-sufficient: Every nation depends on others for goods or resources it cannot produce domestically — from energy to electronics to agricultural products
unequal natural resources: Some nations hold abundant
reserves of oil, minerals, fertile land, or rare materials that others urgently need and are willing to purchase
technological advantages: Advanced economies develop innovations — in medicine, manufacturing,
software, or engineering — that less technologically developed countries seek to acquire.
Balance of trade and payments
trade: A nation's trade position is measured by comparing the value of what it exports against what it imports. This relationship
payments: Measures all financial transactions between a country and the rest of the world — including trade in goods, services, investment income, and financial transfers.
trade surplus: Occurs when a country's total export value exceeds its total import value
trade deficit: Unfavorable balance of trade. Occurs when a country's total import value exceeds its total export value.
Imports in the USA
computers, telephones, cars, crude petroleum, office machine parts
Exports in the USA
crude petroleum, aircraft parts, refined petroleum, gold, petroleum gas
organizations facilitating international trade
World Trade Organization (WTO)
World Bank
International Monetary Fund (IMF)
World Trade Organization (WTO) (international trade)
164 member countries, monitors and enforces international trade agreements. It provides a forum for negotiating
trade rules and resolving disputes between nations, helping to reduce tariffs and prevent unfair trade
practices.
World Bank (international trade)
Provides low-interest loans to developing nations to fund improvements in health, education, transportation, and telecommunications. The World Bank has also played a key role in assessing and financing recovery from major natural disasters
International Monetary Fund (IMF) (international trade)
Works to smooth the flow of money among nations. The IMF acts as a last-resort lender, extending short- term loans to countries experiencing an unfavorable balance of payments or financial crises, helping maintain global monetary stability.
Conditions impacting international business
cross-cultural differences, infrastructure, currency shifts, political systems, political risk, trade protectionism
Infrastructure: foundation of development
roads, ports, telecommunications, and energy systems — is one of the most reliable indicators of its economic development. Businesses entering new markets must assess infrastructure quality carefully, as it directly affects logistics, supply chains, and operational costs
developed countries
- High level of economic development; citizens enjoy generally high average incomes
• Home to headquarters of most major international
organizations
• Attract large amounts of foreign direct investment
• Advanced infrastructure supports efficient business
operation
developing/ less developed countries
• Lower economic development and generally lower average citizen incomes
• Includes most countries in Africa, Asia, and Latin America — as well as China, India, Brazil, and Nigeria
• Some, like China and India, are experiencing extremely rapid growth
• Infrastructure gaps create both challenges and investment opportunities
adjusting to other countries governments and laws
democratic and totalitarian political systems
Democratic Political Systems
Rely on free elections and representative assemblies. Citizens participate in shaping policy, and businesses benefit from greater
transparency, rule of law, and institutional stability. Examples include the U.S., Germany, and Japan.
Totalitarian Political Systems
Ruled by a dictator, a single party, or a privileged group such as a
ruling family or military junta. These systems tend to offer less legal
protection for foreign businesses and can change policies unpredictably. Examples include North Korea and historical examples across multiple continents
Political risk: instability and expropriation
probability that political changes or instability in a country will cause the loss of a company's assets or significantly impair its foreign operations. Smart global companies assess political risk before committing capital to a new market — and continuously monitor it thereafter.
political instability risk
Refers to sudden or ongoing disruptions to a country's governing
order, including riots, civil disorders, coups, or armed conflict. Instability can disrupt supply chains, endanger personnel, damage
facilities, and make contracts unenforceable.
political expropriation risk
occurs when a government seizes the assets of a domestic or foreign company — sometimes with compensation, sometimes without. Venezuela, Bolivia, and Ecuador have all passed laws limiting foreign investors' rights to natural resources, serving as cautionary examples for energy and mining companies.
Highest in resource rich countries w/nationalist or socialist govs
Trade protectionism: shielding domestic industries
to protect domestic industries from foreign competition and preserve jobs, governments sometimes restrict international trade through a
practice known
tariffs, import quotas, embargo
tariffs (trade protection)
A tax levied on imported goods. Revenue tariffs raise government
income, while protective tariffs make foreign goods more expensive to give domestic producers a price advantage.
import quotas (trade protection)
Limit the quantity of a product that can be imported within a given period. Quotas help prevent dumping — when a foreign company sells products abroad below the cost of production to undercut local competitors.
Embargo (trade protection)
A complete ban on the import or export of certain products or all trade with a specific country. Embargoes are the most extreme form of protectionism, often imposed for political or national security reasons.
how companies enter foreign markets
importing and exporting (lowest risk)
franchising and foreign licensing & global outsourcing (moderate risk)
joint ventures & foreign subsidiaries (high risk)
Importing and exporting (low risk)
buying and selling goods across borders
franchising and foreign liscensing (moderate risk)
granting rights to operate under a brand
global outsourcing (moderate risk)
contracting foreign firms for services or production
joint ventures (high risk)
partnering with local firms
foreign subsidaries (high risk)
establishing fully owned operations abroad
entrepreneurship
process of taking calculated risks to create a product or service that fills a genuine customer need or opportunity in the marketplace. It is the engine behind innovation, job creation, and economic growth
entrepreneurs
are individuals who identify new opportunities for a product or service and willingly invest their time, energy, and money to build a business around that vision — often before anyone else sees its potential.
entrepreneurship values
process: not a single act — it is an ongoing series of
decisions, experiments, and adjustments over time.
creating value: Every entrepreneurial venture must deliver something
meaningful to customers — solving a problem, saving time, or improving lives
unique combos: Success often comes from combining existing resources — people, technology, capital — in a new and creative way.
opportunity: Entrepreneurs act on gaps in the market, unmet needs, or
emerging trends before others do.
Entrepreneurial Process
identify & qualify a need
quantify the market opportunity
translate opportunity into a solution
start or grow the firm
phase 1 - opportunity discovery
may occur either spontaneously or as a result of deliberate effort and structured exploration. The goal of this phase is to surface raw ideas and potential gaps in the market before filtering or refining them. Every great business starts with a moment of discover
creative thinking, brainstorming, problem solving, structured techniques
better solution instead of a new one strategies
many of the most successful startups simply improved on what already existed
cross-market adaptation, reduce cost, spin off a feature, bundle and combine, fill service gaps
how do ideas arrive?
prior experience, social networks, cognitive factors, creativity
phase 2 - opportunity formation
raw opportunities are molded into viable business ventures. This phase requires rigorous evaluation and structured planning. Filtering ideas early saves time and capital.
feasibility analysis, market testing, operations & logistics planning
feasibility analysis (phase 2)
Evaluate market size, competition, technical requirements, and financial viability. Ask: Is this opportunity real, accessible, and worth pursuing?
market testing (phase 2)
Validate demand through surveys, prototype testing, landing pages, or pilot programs. Real customer feedback eliminates costly assumptions.
Operations & Logistics Planning (phase 2)
Map out how the product or service will be built, delivered, and scaled. Define key resources, partners, supply chain, and cost structure.
what it takes to be an entrepreneur?
critical thinking, problem solving, creativity & innovation, time & energy management, personal & professional selling
These are not fixed traits but learnable competencies
the business plan
a foundational document that outlines a proposed firm's
goals, the methods for achieving them, and the standards for measuring success. Whether you're launching a startup or seeking investment, a well-crafted business plan is your first essential tool.
importance of a business plan
Secure financing — lenders and investors require it before committing capital
Think through details — forces clarity on strategy, operations, and risk
What Investors Look For
• Consumer needs your business will meet
• How the business will operate day-to-day
• Key components, functions, and team structure
• Projected revenues and expenses
Key questions answered by the business plan
What's the basic idea behind my business?
What kind of industry am I entering, and how is my idea different?
How will I market to consumers?
What qualifies me to run this business?
How will I finance this business?
When will a potential return on the investment be realized?
Who is the potential competition?
The pitch deck
problem, solution, differentiation, market, competition, investment ask
keep it under 15 slides, clear, visual