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3 stores of MSM (Atkinson and shriffin)
sensory memory (sensory register)
short term memory
long term memory
features of each store
coding= the format that info is stored in each store
how much info can be held in the store
how much info can be retained for
coding for all stores
sensory= all modalities
stm= acoustic
ltm= semantic
capacity of all stores
sr= vast
stm= 7 + or - 2 chunks
infinite
duration of all stores
sr= 300 ms
stm= 18-30 secs
ltm= potentially infinite
information processing model of memory
linear= info move through model in one direction eg sm-stm-ltm
passive= learning just happens- rehearse enough info transfers into ltm
diagram of MSM

description and AO1 of sensory register
not under cognitive control , until we pay attention- at that point it transfers to stm
receives all sensory info from environment- via sense and has a very large capacity
coding is modality specific- coded according to which sense eg visual info= iconic register, hearing= echoic/acoustic register
duration = <250ms
evidence for sensory register and AO3
george sterling
p’s saw grid of digits + letters for 50 milisecs
asked to write down all 12 items
or told they could hear a tone immediately after grid was shown + should write down the row indicated (top,m,b)
when asked to recall total grid= worse 5 items (42 %)
when asked to give only one row= ¾ items (75%)
explanations for capacity
short term memory description and AO1
info enters stm from sm when attention is paid to it
info held in stm we are consciously aware of
this info is used for immediate tasks
coding- accountability -according to how it sounds
duration- 18 to 30secs can forget via decay or is displaced
capacity- 5 to 9 items/chunks of info
info transferred from stm-ltm for storage via maintenance rehearsal- aka verbal rehearsal
prolonged repetition will create long lasting items
more rehearsal= stronger mem