Health Belief Model

Perceived Suspectibility

Individual’s assessment of their risk of developing a negative health condition/outcome.

Perceived Severity

Beliefs regarding how serious the consequences of the health condition would be (physical, emotional, or social burdens)

Perceived Benefits

Beliefs regarding the effectiveness of the recommended action to reduce the health threat/improve the outcome.

Perceived Barriers

Tangible/Psychological costs, inconveniences, or obstacles that impede taking action.

Cues to Action

External/Internal triggers/reminders that prompt a person to take action.

Self-Efficacy

An individual’s conviction/confidence that they can successfully execute the behavior.

Likert-Scale

A way to quantify the Health Belief Model (agreement, satisfaction, likelihood, frequency, importance)