Aristotle's Method of Persuasion

Vocabulary flashcards covering Aristotle's three modes of persuasion (Ethos, Pathos, and Logos) and their key components based on the lecture notes.

Ethos

The method of persuasion centered on establishing credibility.

Competence

An aspect of ethos referring to how intelligent the speaker is about the topic, or how much research they have conducted.

Character

An aspect of ethos referring to how sincere or trustworthy the speaker is.

Pathos

The method of persuasion centered on connecting to emotions by using emotional language, developing vivid examples, and speaking with sincerity and conviction.

Logos

The method of persuasion centered on making logical arguments and using evidence such as examples, statistics, and testimony.