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Population
The whole set of items that are of interest
Census
Observes or measures every number of a population
Sample
A selection of observations taken from the population
Sampling Unit
An individual unit of a population
Sampling Frame
A numbered list of sampling units
Advantages of Sample
Less time consuming
Cheap
Less data to process
Disadvantage of Sample
The data may not be representative of the population
Advantage of Census
It should give a completely accurate result
Disadvantages of Census
Time consuming
Expensive
Large data set - hard to process
Cannot be used when the testing process destroys the item
Simple Random Sampling