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Concepts
mental categories that help us organize objects, people, ideas, or experiences that share common features.
Prototype
The mental image or best example of a category.
Exemplar
A specific example of a category stored in memory.
Heuristic
A mental shortcut or rule of thumb
Algorithm
A systematic procedure with steps
representativeness heuristic
judging how likely something is based on how closely it matches your mental image or stereotype of a category.
availability heuristic
judging how common or likely something is based on how easily examples come to mind.
Functional fixedness
tendency to see an object as useful only for its usual purpose.
Incubation
Taking a break from consciously working on a problem while your mind continues processing information.
Insight
sudden realization of how to solve a problem, sometimes described as an "aha!" moment.
Mental set
tendency to keep using a strategy that worked before, even when a different strategy would work better.
Serial processing
means handling information or steps one at a time.
Parallel processing
handling multiple pieces of information or aspects of a task at the same time.
phoneme
the smallest unit of sound that can distinguish one word from another in a language.
morpheme
the smallest unit of language that carries meaning or grammatical function.
Semantics
the meaning of words, phrases, and sentences.
Syntax
the rules governing how words are arranged to form sentences.
Semanticity
Language uses symbols that represent meanings.
Infinite creativity
Language allows us to create and understand an enormous number of new sentences using a limited set of words and grammatical rules.
Displacement
Language allows us to communicate about things that are not present in the immediate environment.
linguistic-relativity hypothesis
the language we speak can influence how we perceive, categorize, or think about the world.
Language Acquisition Device (LAD)
a proposed inborn mental mechanism that helps children acquire language.