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Rhetoric
the choices a communicator makes to influence an audience
Rhetorical analysis
Examining how and why a communicator uses particular choices to achieve a purpose with a particular audience
Rhetorical situation
The set of circumstances that shapes a message and how it is communicated
Elements: Speaker/Author, audience, purpose, context, medium
Appeal
How the message attempts to persuade
Rhetorical device
A specific technique used to communicate the message or strengthen its effect
Symbolism
Rhetorical device in which an object, color, place, or image represents a larger idea
Repetition
Rhetorical device in which a word, phrase, image, sound, or scene appears repeatedly
Contrast/juxtaposition
Rhetorical device in which two opposing ideas, characters, or situations are placed together
Metaphor
Rhetorical device in which one thing is described or represented as another to communicate the idea
Irony
A contrast exists between what is expected and what happens, or between what is said or what is meant
Diction and tone
(Rhetorical device)Diction is word choice; tone is the attitude conveyed towards the subject