Llandudno
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7 Terms
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Where?
North Wales
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Why was it rebranded?
To strengthen the literary link to Alice that might have been lost
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What was introduced?
New wooden sculptures of characters
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Activities created such as…
Walking trail and augmented reality app
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New businesses…
opened like Looking Glass Ice Cream Parlour
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Responses…
were mixed, some people found it “garish” and like “living in an amusement park”
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Money made…
is reinvested back into the local community
Note 
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