Revenue, Costs, and Profit Economics Review

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Vocabulary flashcards covering core concepts of revenue, cost, profit, and output decision rules from the lecture notes.

Last updated 1:48 PM on 10/1/26
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18 Terms

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Profit

The difference between total revenue and total costs, with the formula Profit=TR−TC\text{Profit} = \text{TR} - \text{TC}.

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Total Revenue (TR)

The total income from selling goods or services.

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Total Cost (TC)

The total cost of producing a given output.

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Fixed Costs

Costs that do not change with output in the short run.

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Variable Costs

Costs that change as output changes.

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Average Revenue (AR)

Total revenue divided by quantity sold.

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Average Cost (AC)

Total cost divided by output.

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Average Profit

The profit per unit of output, calculated using the formula AR−AC\text{AR} - \text{AC}.

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Normal Profit

The minimum profit needed to keep resources in their current use, occurring when AR=AC\text{AR} = \text{AC}.

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Supernormal Profit

Profit earned above normal profit, occurring when AR>AC\text{AR} > \text{AC}.

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Loss

The financial state resulting when average revenue is less than average cost (AR<AC\text{AR} < \text{AC}).

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Total Profit Formula

(AR−AC)×Output(\text{AR} - \text{AC}) \times \text{Output}

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Profit-Maximising Rule

A firm produces where MR=MC\text{MR} = \text{MC}, with MC\text{MC} rising through MR\text{MR}.

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Marginal Revenue (MR)

The additional revenue from selling one more unit.

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Marginal Cost (MC)

The additional cost of producing one more unit.

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Shutdown Point

The level of output where price equals average variable cost (AVC\text{AVC}).

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Loss-Making Firm Operation

A condition allowing a firm to continue operating while making a loss, provided revenue covers variable costs and contributes towards fixed costs.

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Long-Run Supernormal Profit in Perfect Competition

The outcome where new firms enter the market, increasing supply and reducing profit.