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Vocabulary flashcards covering core concepts of revenue, cost, profit, and output decision rules from the lecture notes.
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Profit
The difference between total revenue and total costs, with the formula Profit=TR−TC.
Total Revenue (TR)
The total income from selling goods or services.
Total Cost (TC)
The total cost of producing a given output.
Fixed Costs
Costs that do not change with output in the short run.
Variable Costs
Costs that change as output changes.
Average Revenue (AR)
Total revenue divided by quantity sold.
Average Cost (AC)
Total cost divided by output.
Average Profit
The profit per unit of output, calculated using the formula AR−AC.
Normal Profit
The minimum profit needed to keep resources in their current use, occurring when AR=AC.
Supernormal Profit
Profit earned above normal profit, occurring when AR>AC.
Loss
The financial state resulting when average revenue is less than average cost (AR<AC).
Total Profit Formula
(AR−AC)×Output
Profit-Maximising Rule
A firm produces where MR=MC, with MC rising through MR.
Marginal Revenue (MR)
The additional revenue from selling one more unit.
Marginal Cost (MC)
The additional cost of producing one more unit.
Shutdown Point
The level of output where price equals average variable cost (AVC).
Loss-Making Firm Operation
A condition allowing a firm to continue operating while making a loss, provided revenue covers variable costs and contributes towards fixed costs.
Long-Run Supernormal Profit in Perfect Competition
The outcome where new firms enter the market, increasing supply and reducing profit.