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Key assumptions
All behaviour is learnt
Individual differences in behaviour are caused by different learning environments
Personality is therefore governed by experiences - it is not innate
Classical conditioning
Repeated pairing of a neutral stimulus with an unconditioned stimulus results in stimulating properties extending to the neutral stimulus
Neutral stimulus becomes the conditioned stimulus
Stimulus generalisation
Conditioned responses generalise to other seemingly similar stimuli
If you played a similar noise, but it wasn’t a bell, the dogs would still salivate
Discrimination
Differentiating one stimulus from a seemingly similar other
Dogs learn which sounds are associated with food, and which are not
A dog learns which sounds are not paired with food, and will not salivate for those
Second-order conditioning
Learning to associate another neutral stimulus with a conditioned stimulus to produce a conditioned response
Stimulus extinction
Conditioning can now be reversed
If the bell is repeatedly presented without food, then the salivation response will get weaker until it disappears entirely
Conditioning personality
Physiological responses are innate and unconditioned
However, emotional responses can be conditioned and learned
Pavlov conditioned one of his dogs to be confused, distressed and neurotic by making the unconditioned stimuli too similar to one another
Little Albert (Watson & Rayner, 1920)
9mth old infant with no fear of rats, but scared of loud noise
When Albert reached for the rat, the researchers hit a metal bar, with repeated interactions conditioning a fear of the rat
Generalised to white rabbits, cotton wool and Father Christmas
Classically conditioned an emotional fear response
Negative emotional responses persisted after one month, no oppurtunity to test methods to unlearn fear responses
Unclear if he remained scared throughout life or if extinction took place
Unlearning fears
fear is a conditioned response
Desensitisation - learning to associate a relaxed response with a feared stimulus
Unlearning unwantd behaviours
Electric chock therapy used to unlearn unwanted behaviours
Pair unwanted behaviour with an unpleasant stimulus
Operant conditioning
Humans and animals motivated to experience pleasant events and avoid unpleasant events
Shapes behaviour as we learn which actions lead to pleasant or unpleasant consequences
Reinforcement
Positive = A reward
Negative = Avoid something unpleasant
Strengthens behaviour
Punishment
Positive = Something unpleasant
Negative = Remove something unpleasant
Weakens behaviour
Skinner’s rats
One rat placed in a box with a lever, randomly exploring the box and eventually pressing the lever
Positive reinforcement = pressing lever dispensed food = more lever pressing
Negative reinforcement = Pressing lever turned off electric shock
Positive punishment = pressing lever caused electric shock = less lever pressing
Random reinforcement
Reinforcing behaviour every time it is performed means it can disappear when reinforcement stops = extinction
Reinforcing behaviour sometimes makes behaviour more consistent and resistant to change
Rats learned if they kept pressing over and over, eventually they would get a trrat even if most of the time they got nothing
Shaping
Rewarding behaviour that leads to the desired behaviour
Pigeons in a box rewarded for facing lever, approaching lever etc
Learning fears
fear comes from a bad consequence from interacting with that stimulus e.g. attacked by a dog = fear of dogs
Avoiding a feared stimulus negatively reinforces phobia
Misattribution
Misinterpret the cause of a consequence
Reinforces behaviour despite that behaviour not actually causing the consequence
Superstitions
Observational Learning
Learn by watching other people and copying them
Novel contexts
Bobo doll
When children watched adults beat up an inflatable doll, they also attacked the doll
Bandura - Obs learning
Adult model played for 5 mins, aggressively or non-aggressively
Control: no adult
Children given ‘mild aggressive arousal’, then left to play for 20 mins
Aggressive group showed more physical and verbal aggression than the non-aggresssive and control groups
Partial imitation in aggressive group
Self-efficacy
belief in ability to perform behaviour
Learnt through past experiences
Cognitive & self-fulfilling
Vicarious reinforcement
Indirect learning as a result of consequences
Reinforcement or punishment, leads to more or less imitation
Evaluation
Accounts for environment
Empirical validity
Influential
Simplistic
Deterministic
May just explain behaviours, rather than personality entirely