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Social influence:
The process by which an individual’s attitudes, beliefs OR behaviours are modified/influenced by the presence or actions of others.
Compliance

Identification

Internalisation

Social Influence Theory (Kelman, 1958) strengths + limitation

AIM:
Investigating the lengths that people will go to obey direct commands from an authority figure.
CONTRIBUTION of the STUDY TO PSYCHOLOGY

CRITICISMS & LIMITATIONS
