The Two Lenses of Discovery: Qualitative and Quantitative Research

Vocabulary flashcards covering qualitative and quantitative research methodologies, data types, characteristics, and mixed methods approaches based on the lecture slides prepared by Dr. Hardie Gieben M. Cruz.

An investigation seeking to understand social phenomena directly from the perspective of participants by capturing words, meanings, descriptions, observations, and interpretations.

Qualitative Research

A systematic investigation that collects and analyses numerical data to measure variables, test hypotheses, and identify patterns for objective, measurable results and broad generalisability.

Quantitative Research

Environments where qualitative study participants live or work, which shape the data collected.

Natural Settings

A qualitative research feature where the researcher acts as the central tool conducting data collection and interpretation.

Researcher as Instrument

A qualitative study design characteristic in which the study adapts as new information emerges.

Flexible Design

A research progression in qualitative inquiry that moves from raw observations to patterns and themes, ultimately building a new theory.

Inductive Process

Data types used in qualitative research, including journals, field notes, audio, and video.

Non-Numerical Data

A qualitative research tool that involves facilitating small group discussions on a specific topic.

Focus Group Discussions (FGDs)

A qualitative tool involving the analysis of written or recorded materials, such as diaries, letters, social media posts, and school records.

Document Analysis

A research approach that combines quantitative statistical scale with qualitative personal nuance to achieve total comprehension of a problem.

Mixed Methods