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Schema
a framework that interprets information
Concept
a mental grouping of similar objects, events, ideas, or people
Prototype
The ideal or best example for a category (bird —> duck instead of finch)
Perceptual Sets
A mental predisposition or readiness to perceive a stimulus in a particular way
Closure
The automatic filling of gaps to creates an object/figure
Figure/Ground
organizing a visual scene into a main object (figure) and its surroundings (ground)
Proximity
Grouping items that are close together
Similarity
grouping items that share the same size/shape/color
Monocular Cues
visual depth cues that can be processed with just one eye
Relative Size
When two object are the same size, the one that appears smaller is interpreted as farther. The one that is larger is seen as closer.
Linear Perspective
parallel lines appear to converge as they recede into the distance
Interposition
One object partially blocks or overlaps another object, your brain perceives the blocking object as closer and the blocked object as farther away
Relative Clarity
Texture Gradient
A pattern appears detailed up close and gradually becomes denser and less distinct with distance
Binocular Cues
The brain compares slightly different images from each retina (eyes are 2.5 in apart). The greater the difference, the closer the object is.
Perceptual Constancy
When the brain interprets two same shapes/colors as different due to conditions (lighting, angle, distance)
Bottom-Up Processing
Starts at the sensory receptors and works up to the higher levels of processing to percive something
Top-Down Processing
creates perceptions from previous experiences and knowledge to interpret sensory information
Transduction
The process of turning environmental stimuli into neural impulses.
Absolute Threshold
The minimum amount of stimuli needed for people to detect a stimulus. What you can detect 50% of the time.
Difference Threshold (Just Noticeable Difference / JND)
The ability to detect differences in stimulation levels. (smallest change in volume)
Weber’s Law
it is more difficult to detect the Difference Threshold in high stimulus vs low stimulus. (taking 10 from 20 vs 200)
Signal Detection Theory
The detection of a stimulus depends on the intensity of the stimulus and the attention of the person. (how strong they are and how much we are paying attention)
Subliminal Stimulation
Any stimuli that you cannot detect 50% of the time and is below the absolute threshold.
Priming
exposure to one stimulus unconsciously influences how you respond to a another stimulus
Sensory Adaptation
When constantly exposed to a stimuli we get accustomed to it so our nerves perceive it less.
Inattentional Blindness
the failure to see other object when our attention is directed towards one thing