Health Promotion

Health Education

systematic use of processes, different learning approaches to help improve health behaviors and eventually health through knowledge and experience. Comprises of consciously constructed opportunities for learning involving some form of communication designed to improve health literacy

Health Promotion

process of enabling people to increase control over, and improve, their health. Moves beyond a focus on individual behavior towards a wide range of social and environmental interventions

Individuals, groups, segment of a community

Target clients of Health Education

Behavior change

Aim of Health Education

Lecture, IPC, counselling, training, role modeling

Strategies in implementing health education

Reduce factors influencing health status at the individual and group level

Goal of Health education

Learning, Communication, Attitude, Behavior change theories or models

Theories of Health education

Society

Target client of Health Promotion

Creation of a supportive environment for the maintenance of healthy behavior

Aim of Health Promotion

Advocacy, fiscal measures, policy development and implementation, CO, intersectoral action, mass communication, social mobilization

Strategies in implementing Health Promotion

Reduce factors influencing health status at the community, national, international and global levels

Goal of Health promotion

Community Organizing, Social Determinants of Health Model, Theories of Social Change

Theories of Health promotion

Learning Process

Communication Process

Change Process

Psychosocial Processes

Involve the Population

Acts on SDGs

Combines Approaches

Aims at concrete public participation

Important role of Health professionals

Principles of Health Promotion

Social Determinants of Health

non medical factors and conditions in which people are born, grow, work, live, and age that influence health outcomes.

Neighborhood and Built Environment

Health and Health Care

Social and Community Context

Education

Economic Stability

Social Determinants of Health

Online Approaches for Public Participation

Inform, Consult, Involve, Collaborate

Online Approaches for Public Participation

Consult

Ask for input on a defined issue

Consult

Ask for input on a defined issue

Collaborate

Work with community members to help decide and/or implement

Empowering

Participatory

Holistic

Intersectoral

Multistrategy

Equitable

Sustainable

Guiding Principles in Health Promotion

Medical, Educational, Behavioral, Empowerment, Social Change Approaches

Approaches in Health Promotion

Medical/Preventive Approach

Reduce Illness and early death through medical interventions targeted towards whole populations. Requires the population to comply with preventative measures

Behavioral Approach

Motivate people to adopt healthy lifestyle behaviors and promote behavior that reduces risk of ill-health.

Educational Approach

Provide sufficient information and knowledge so that people can make informed choices about their health. Developmentally appropriate resources should be used.

Empowerment (Client-centered) Approach

Facilitates individuals and communities to highlight their own health priorities and providing them with the resources to enable change

Social Change Approach

Make changes within the people's social and environmental conditions that are conducive to health promotion.

Empowerment

What concept does health promotion embrace, both at an individual and collective level, thus enabling others to make their own decisions and equipping them with with resources to determine their health circumstances

Multi-level approach

What approach is the most viable strategy for sustained behavior change

Setting

Geographical area or institution containing a large captive audience, where health messages can be delivered efficiently

Enabling, Mediating, Advocacy

3 Basic Strategies of Health Promotion

- build health public policy

- create supportive environments

- strengthen community action

- develop personal skills

- reorient health services

5 key action areas for implementing health promotion

Equity, Participation, Responsiveness, Partnerships

Guiding Principles of HPFS

• Diet and Physical activity

• Environmental health

• Immunization

• Substance Use

• Mental Health

• Sexual and Reproductive Health

• Violence and injury Prevention

Priority Areas for Health Promotion

Good Governance, Healthy cities and Communities, Health Literacy

3 Pillars of Health Promotion

Education, Job Status. Family/Social support, Income, Community Safety

Socioeconomic Factors

40%

How much does Socioeconomic Factors influence our Health

Tobacco Use, Diet & Exercise, Alcohol use, Sexual activity.

Health Behaviors that can influence health

30%

How much does Health behaviors influence our Health

Administrative Order 2020-0042

Health Promotion Framework Strategy in Province-Wide and City-Wide Health Systems. It shall define the HPFS and provide guidance in the design and implementation of strategic policies, plans, and programs

Administrative Order 2021-0063

HPFS 2030: 10-Year national roadmap on Health Promotion. Focuses on promoting health and well-being and reducing inequity by improving individual habits and fostering environments conducive to health. Provides the foundation for preventing deaths, diseases, disability and health inequities at a population level. To usher a new generation of healthy Filipinos, and ultimately make Healthy Pilipinas and Ambisyon 2040 a reality.

1. All Filipinos are health literate

2. Settings are health enabling.

3. Public policies are supportive and protective of health

3 Health Promotion Framework Strategies and Goals

1. Provide Strategic direction

2. Identifies Priority Areas for Health Promotion

3. Promotes and provide basis for technical support.

4. Provides guidance on the roles and participation of the DOG, CHDs, LGUs

Specific Objectives of HPFS 2030

Vision of HPFS 2030

A Healthy Pilipinas where health seeking individuals, health enabling settings, and health supporting governance are present, and achieving optimum health is possible

Mission of HPFS 2030

To make healthy behaviors the easier choice for everyone, everytime, everywhere

DOH DM 2021-0313:

Designation of Barangay Health Workers as Barangay Level Health Promotion and Education Officers (HEPOs)

DOH DM 2021-0245:

Creation of P/CWHS Health Promotion Committee

Health Literacy

ability to understand and navigate health information necessary to access health care, increase health knowledge , and identify factors that affect the health of individuals and communities.