Principles of Visual Communications - Exam I: Design Process and Tech

Idea

meeting objectives

Research

look at competitors, the brand, budget, timeframe

Thumbnails

sketches of brainstorming ideas

Roughs

Bigger sized sketch of a potential final idea

Comps

compositions where videos, graphics, stills, and headlines are all put together to bring the idea to life

Website Maps

helps plan out a website

Wire Frames

phone-sized drawn frames

Development Content

copy, tables, headlines, etc

Digital Design

organizing material to communicate

Publish

digital or print

IBM

created first computer that only did numbers

Bill Gates

Microsoft Word

Steve Jobs

Apple

MySpace/Facebook

first popular digital platform

Other tech

smartbook, E-book, I-pad, computer