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Perceptual Set
A tendency to perceive or notice some aspects of the available sensory data and ignore others
Proactive Interference
The forward-acting disruptive effect of older learning on recall of new information
The old ‘stuff’ you learned last month is getting in the way of the new ‘stuff’ you are trying to remember now
Retroactive Interference
Backward-acting disruptive effect of newer learning on recall of old information
The new ‘stuff’ you learned this week is making it hard to remember the ‘stuff’ you learned a few months ago
Anterograde Amnesia
Inability to form new memories due to injury or illness
As with H.M., he could recall his past, but not make new memories.
Retrograde Amnesia
Inability to retrieve information from one’s past due to injury or illness
Priming
The activation, often unconsciously, of particular associations in long-term implicit memory
After seeing or hearing the word rabbit, we are later more likely to spell the spoken word hair/hare as h-a-r-e, even if we don’t recall seeing or hearing rabbit.
Misinformation Effect
Occurs when misleading information has distorted one’s memory of events
Encoding Failure
Much of what we sense, we never notice, and what we fail to encode, we will never remember.
the inability to store or transfer information from short-term memory into long-term memory
Storage Decay
The gradual fading or loss of information from memory over time as physical neurochemical memory traces (engrams) weaken due to disuse or the passage of time
Retrieval Failure
The inability to access a memory that is still stored in long-term memory because the proper triggers or cues are missing
Serial Position Effect
Our tendency to recall best the last (recency effect) and first (primacy effect) items in a list
Explicit Memory
Retention of facts and experiences from long-term memory that one can consciously know and “declare”
Encoded through conscious effortful processing; encoding that requires attention and conscious effort.
Implicit Memory
Retention of learned skills or classically conditioned associations in long-term memory independent of conscious recollection
Unconscious and automatic retention of skills, habits, and past experiences that influence your behavior without deliberate thought.
Iconic Memory
A fleeting sensory memory of visual stimuli
For a few tenths of a second, our eyes register a picture-image memory of a scene, and we can recall any part of it in amazing detail.
Echoic Memory
Auditory version of iconic memory
Being able to retain what you heard for a few tenths of a second
Semantic Memory
Facts and general knowledge
Ex; Such as George Washington was our first president
Episodic Memory
Conscious recollection of personal experiences, specific events, and situations tied to particular times and places.
Experienced events
Ex; Such as I had a clown at my 6th birthday party.
Repression
Basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.
Pushing down anxiety educing feeling and memories
Mnemonic Devices
A memory tool or technique designed to help you encode, store, and recall complex information
Context Dependent Memory
Putting yourself back in the context where you earlier experienced something can prime your memory retrieval.
Ex; When you visit your childhood home or neighborhood, old memories surface.
State Dependent Memory
What we learn in one physiological state—be it drunk or sober—may be more easily recalled when we are again in that state
Flashbulb Memory
Clear, sustained long-term memory of an emotionally significant moment or event.
Infantile Amnesia
As adults, our conscious memory of our first four years is largely blank, an experience called infantile amnesia.
Source Amnesia
Faulty memory for how, when, or where information was learned or imagined
Ex; We may tell a friend some gossip, only to learn we got the news from that friend.
Inattentional Blindness
When attention is focused on one part of the visual field, and as a result, you may ignore or miss other parts.
Mental Set
The human tendency to rely on familiar, past-successful strategies or default problem-solving methods when facing a new situation
Divergent Thinking
A spontaneous, non-linear thought process that generates multiple creative ideas or solutions from a single starting point
Convergent Thinking
A cognitive process that narrows down multiple ideas, options, or data points to identify a single, optimal, and logically correct solution
Heuristic
Addresses problems by using mental shortcuts to make judgments.
Does not guarantee a solution and are more error-prone than algorithms.
Representative Heuristics
Can lead to an error in judgment when decisions are made according to prior expectations or stereotypes.
Matches a prototype
Availability Heuristics
Can lead to an error in judgment when decisions are made by recalling the first or most vivid example that comes to mind.
Based on how quickly it comes to mind
Hippocampus
Converts short-term memory into long-term memory
Involved in processing and retrieving declarative (facts and events) memory
Spatial relationship memories
Mental Illnesses due to damage to the Hippocampus
Alzheimer's and Anterograde Amnesia
Cerebellum
Balance and equilibrium
Coordinated sequences of movement
Plays a big role in Implicit Memory
Amygdala
Threat and Fear Processing
Emotional Memory (Strong positive and negative emotional events)
- Anger
- Aggression
- Afraid (Fear Responses)
- Also helps ingrain highly emotional memories
Frontal Lobe
Movement, Thoughts, and Behavior
Motor Cortex & Prefrontal Cortex
Motor Cortex
Involved in initiating voluntary movement
Prefrontal Cortex
Thinking, planning, decision-making, impulse control
Primacy Effect
When people remember and give more weight to information they encounter first in a sequence, list, or interaction compared to what comes later
Recency Effect
When people remember and give more weight to the most recently presented information in a sequence
Procedural Memory
A type of unconscious, long-term implicit memory that helps you perform everyday motor, visuospatial, and cognitive skills without needing to actively think about each step
- Ex; Buttoning up a shirt, Brushing Teeth
Prototype
The ideal example of any given concept
Closure (Gestalt)
The principle of making a whole or completed object by filling in the gaps.
Top Down Processing
(Relies on internal prior expectations)
Processing that involves experience, expectations, and motives to fill in the gaps and complete a perception.
Schemas
A structured framework, mental model, or blueprint used to organize, interpret, or manage information
Makes sense of incoming information based on past experiences
Ex; Expecting a doctor to wear a white coat, getting seated, eating, and paying at a restaurant
Bottom Up Processing
Relies on external sensory information
Processing of basic elements or features to build a perception.
Selective Attention
Focusing on a specific stimulus or task while actively ignoring irrelevant sights, sounds, or thoughts
- Also Where people respond to mentions of their names or specific topics in loud or distracting environments.
Divided Attention
The brain's ability to process or respond to multiple stimuli, information streams, or tasks at the same time
Proximity (Gestalt)
The principle that items close together group more easily than items far apart.
Similarity (Gestalt)
The principle that items more alike (e.g., similar color, size, shape, orientation, or texture group more easily than items that are different.
Continuity (Gestalt)
The human brain naturally perceives elements arranged on a smooth, continuous line or curve as more related to one another than elements that are scattered or broken
Framing
A cognitive bias where people react differently to the same information depending on how it is presented, or "framed," rather than the underlying facts
Forgetting Curve
The exponential decay of memory.
After 24 hours, about two-thirds of anything memorized is forgotten but one-third is stored relatively permanently.
Prospective Memory
The ability to remember to perform a planned action or intention at the right time in the future
“remembering to remember"
- Ex; Remember to get chips from the store
Method Of Loci
A mnemonic device that relies on spatial relationships between loci to encode and later retrieve information.
Ex; locations on a familiar route or rooms in a familiar building
Self-reference Effect
A psychological phenomenon where people better remember information when they relate it to themselves rather than to others or to general concepts