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What is an Attitude?
A pre-disposition to think, feel, or behave in a particular way towards an object, person, or situation.
What can Attitudes be formed from?
Media
Friends/ Family
Peers
Past experiences
coaches
teachers
religion/ culture
conditioning (reinforcement/ punishment)

What is this model?
Woods Triadic Model

What is Cognitive Dissonance?
It refers to a situation involving conflicting attitudes, beliefs, or behaviours. (Produces mental discomfort/ tension)
What does Persuasive Communication depend on?
Persuader - are they credible/ respected?
Recipient - are they motivated/ ready to change?
Message - is it clear, positive, reliable?
Situation - is it appropriate?