1.3 Business Objectives

0.0(0)
Studied by 0 people
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/9

encourage image

There's no tags or description

Looks like no tags are added yet.

10 Terms

1
New cards

Vision

long-term aspiration; no specific targets

2
New cards

Mission

present purpose + core values

3
New cards

Strategic objective

long-term, whole organization

4
New cards

Tactical objective

short-term, one department

5
New cards

Growth (objective)

increase scale; risk: cash flow problems

6
New cards

Profit (objective)

rewards risk, funds investment

7
New cards

Shareholder value

dividends + share price ↑

8
New cards

Ethical objectives

based on moral principles

9
New cards

CSR

responsibility for social and environmental effects

10
New cards

CSR: + / −

+ ethical image ⟶ customer loyalty / − costs ↑ ⟶ short-term profit ↓