digital marketing

micro macro

A Company’s Marketing Environment

The marketing environment is everything outside a business that affects its ability to attract and keep customers.

the MICRO environment

The microenvironment consists of the groups and factors close to the company that affect its ability to serve customers, including the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

the MACRO environment

Macroenvironment consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.

micro- The Company

In designing marketing plans, marketing management takes other company groups into account.